Category Archives: Consulting

Dealing With An Intolerance

Happy Foodie Friday! It’s an especially good one as we head into Memorial Day Weekend, the unofficial start of Summer and the grilling season for many of you. I have a friend who will be a lot more circumspect about what she is grilling this weekend because she found out the other day that she has a bunch of food intolerances. What are they and what do they have to do with business?

Food intolerances are different from food allergies. You’re not going to die from the former while you just might from the latter. Instead, your symptoms develop over time as you keep eating things for which you have an intolerance. Maybe you get headaches or stomach aches. Maybe you retain fluids. Maybe you develop a cough that won’t go away or hives or a runny nose. All can be symptoms of a food intolerance.

They’re caused by several things, one of which can be a chemical – caffeine, amines, salicylate – which occur naturally but to which your body is sensitive. The ones you hear about most often are gluten intolerance and lactose intolerance but there are as many intolerances as there are foods, it seems. Fortunately, it’s not difficult to live with a food intolerance as long as you’re willing to adjust your diet and avoid things that you’ve identified as problematic. It’s less easy to fix an intolerance in business.

I’m sure that every manager has a story or two of employees who can’t get along. I certainly do. It can be a huge problem for a business, especially if the employees are managers themselves. There are a lot of reasons why two adults can’t tolerate one another. One feels the other isn’t pulling his or her weight. One gossips. There is a perceived inequity in titles or salary or responsibility. I’ve run into each of those along with the most basic reason for a business intolerance: they just don’t like one another due to some perceived slight that was never corrected.

You cannot let this situation fester, and the key to fixing it is to identify the real problem. Telling them to “grow up” won’t fix anything nor will telling them to “work it out.” You need to speak with the parties involved individually and together and you must follow up your discussions with action. You can’t have a chat and assume the matter is solved. Like a food intolerance that won’t kill you, two employees who can’t tolerate one another won’t destroy a business but they can make things pretty miserable. Also as with food, identifying the source of the problem and following it up with action and monitoring is how you make the problem go away.

Leave a comment

Filed under Consulting, food, Helpful Hints

Well Aren’t You Special

I came across a quote in a report that prompted a thought about one thing I think has gone wrong in many of our businesses. Actually, it’s less about the businesses themselves and more about those of us who operate them. The study was GroupM’s annual “State Of Digital” report which I always find very informative. The quote is this:

In a statement, GroupM global CEO Kelly Clark listed automation and talent as the “big themes in advertising’s current revolution.” “One of the downsides of specialization is the increase in specialists who know more and more about less and less,” Clark said in the statement.

That’s a big problem in my eyes, and it’s not limited to the ad business.  Let me explain why, both from a personal and a professional point of view. First the personal. It’s great if you become the “go to” person on a very narrow subject. You may know a particular operating system inside and out or you may be the country’s leading subject matter expert on something else. That’s fantastic as long as nothing changes. What happens when it does? You just might have to start over if your particular, narrow skill set is no longer in demand. If you do one thing very well but no one needs that one thing, then what?

From a business perspective, having a team of specialists who can’t crossover is equally bad. Their siloed skills make cross-functional conversation difficult if not impossible. You want a team that has flexibility. Putting aside the ability to cover for other team members during vacations or peak demand periods in some area, having people with a broader knowledge base makes for a better product. Having multiple people weigh in who can consider the big picture and not just a slice of things makes for coherent, complete, well thought out solutions.

It’s incumbent on each of us to grow our skill set. In my practice, I’m called upon to provide thinking on everything from strategy to analytics to SEO to sales. Each of those is an area of specialization for some people and I know I might not be as well-versed in each of them as some of those specialists. What I do have, however, is a broad perspective (to go along with my broad experience) that lets me guide my clients. I have very deep knowledge in some areas and shallower in others. Not specializing makes me special!

If you’re not learning, if you’re not widening your range of knowledge beyond your specialty, then you’re probably setting yourself up to be less resilient when the need arises. That’s not good business thinking, is it?

Leave a comment

Filed under Consulting, Thinking Aloud

Soap To Soda To Gum

It’s Foodie Friday and today we’re going to raise a glass to chewing gum. Well, not to the gum itself, but to the founder of the Wrigley Chewing Gum Company, Mr. William Wrigley. While he made his fortune selling gum, he started out to do something quite different and therein lies the thought I have for us today.

English: Doublemint gum Photo by User:Hephaest...

(Photo credit: Wikipedia)

Mr. Wrigley began selling soap. Like many of us in business, he tried to distinguish his brand by giving his customers a little something extra which would help distinguish him and his product from the competition. In his case, he would give away baking powder. After a time, he figured out that his customers liked the baking powder more than the soap and so he started to sell baking powder. Along with the baking powder, he gave away two packages of gum. You can guess what happened next.

There are two things in his story that I think are relevant to any of us in business. First, giving the customers what my Creole friends call a “lagniappe” – a little something extra – always pays dividends and sometimes they’re huge. I don’t know if Mr. Wrigley’s soap (or baking powder) were premium-priced to cover the cost of the extras he gave away, but the outcome certainly negated any cost. Always ask yourself how you can do more for the customer.

At some point, Wrigley realized that he had to pivot his business because his sideline was more successful and popular than his main business. He’s not alone in this. WeWork grew out of a baby clothes business renting unused space in their building. Instagram was something that grew out of the users of a whiskey lover’s app posting photos. The founders recognized that the photo sharing was more important to the users than the whiskey information. When Justin.Tv began letting users stream videos, (having started as just one guy streaming his own life) the “gaming” channel blew up and Twitch was born.

We need to keep an open mind when we see opportunities. Yes, we can’t always be chasing the new shiny new thing, but when one aspect of our business is screaming to be given a lot more attention, we need not be afraid of making a pivot. Mr. Wrigley pivoted (twice) a century ago, and while technology has changed, the basic business acumen he displayed hasn’t. Ruminate about that!

Leave a comment

Filed under Consulting, food