Lots of folks in the tech space spend an awful lot of time on social media. They think about it, design new products to enable it, figure out business plans to market using it, plot ways to make money off of it – it’s a big deal! to a certain extent, I’m one of those folks, since a number of my clients are in the social space and even the ones that aren’t really invested in it want to know more. That means that I think about it a lot as well and I want to share a thought I had about it that I think points everyone in the right direction. Continue reading
Category Archives: Consulting
Smart
If you’re like most people you’ve been interviewed for a job at some point. Maybe you’ve even done the interviewing. It’s one of the most important things we do as managers and the ability to do interviews that successfully separate great candidates from merely good candidates is worth a lot to your employer.
I’ve done many interviews over the last 30 years and hired quite a few people. Inevitably I ask them a question which I’ve found very useful in the process and I thought I’d share it with you today. Continue reading
Filed under Consulting, Helpful Hints
Why Won’t You Leave Me Alone?
The title doesn’t refer to you guys, of course, unless you’re a tone-deaf marketer. You know the ones I mean. The folks who call during dinner despite the fact that you’re on every “do not call” list known to mankind. The idiots who tie up your fax machine with offers for last minute trips or insurance you don’t need. “Oh, he means spammers” you say. Not just them. Marketers who ignore our requests to be left alone. Maybe we’re all a bit guilty and a discussion beginning to heat up brings it all to the fore. Continue reading
Filed under Consulting, digital media
Consult Keith 