Time For What?

It’s Foodie Friday and the topic is time. Now, what the heck does time have to do with our usual Friday food rant? As it turns out, quite a bit. I was reading this article from Eater on the year’s advances in food technology. What struck me as I read the piece wasn’t so much any one piece of tech (although I’m not sure how I’ve lived without a bacon emoji until now) but how many of the innovations had to do with time.

There are a few items mentioned that reduce the time a customer needs to wait in person to be seated. There are other that reduce the time a customer needs to wait to receive their food after placing their orders. Still others involved getting take out food delivered in less time (nothing like a speedy drone to beat the traffic!). 80% of the innovations mentioned in the article involve saving time somehow, mostly to benefit the customer but in so doing also increasing service capacity and, in theory, profits. We love those win-win scenarios!

All this time saving does, however, beg the question: what are people going to do with the time savings? It seems these days that the answer involves consuming more content and the marketing messages pushed through the channels containing that content. Let me throw out a different thought.

Since so many people, in the food industry and elsewhere, seem to be wanting each of us to have a little more free time in our day, why don’t we use it to do some of the things we apparently don’t have enough time to do now? You know: read a book or spend a few minutes actually researching an issue that’s meaningful to us so the next time we share a story we’re sure of our facts. Take some of that newly found spare time and go say “hi” to someone in person instead of messaging. Throw a ball to your dog or with your kid.

It’s a season of family and gift-giving. How about we use the gift of time all these innovations afford us wisely?Merry Christmas, Happy Chanukah, Joyous Festivus, and enjoy whatever you’re celebrating!

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