Monthly Archives: May 2012

The Road To Hell Is Paved With Diamonds

I was out with someone last evening whom I’m hoping will become a client. He’s got an intriguing product and with some help I think it could become a game-changer. In the course of getting to know one another a bit better in preparation for a team meeting today, he said something that resonated:

A rose-cut synthetic diamond created by Apollo...

(Photo credit: Wikipedia)

The road to hell is paved with diamonds.

Now, like me, you might have thought it was paved with good intentions but it turns out that the more I thought about what he’d said, the more I agreed.  What he meant was that too many of us look at the shiny stuff that’s in front of us and lose track of what’s really important.  As with the “good intentions” paving job, we often start down a path thinking we’re doing what’s best for ourselves and our families but end up in a different place altogether.  Working for a jerk or in a job that you can’t stand may bring the diamonds, but think of what’s lost in the process.  Bringing in a financial partner who can provide investment but doesn’t share your vision or ethics can be poisonous. Hiring brilliant people for your team who can’t or won’t get along is terminal.

Don’t misunderstand.  I’m not saying that we as business people and capitalists don’t need to focus on making money.  That’s sort of the nature of any successful business over time.  The business doesn’t survive for very long if it neither makes money nor lays out a way to do so.  What I think my dinner companion meant was that we can’t let the shiny objects – the glitter of the diamonds – become a distraction from what we meant to do with our business or our careers in the first place.  The connections we have with people – managers, subordinates, clients, partners, customers – should be based on more than just a financial relationship if they’re going to endure the odd bumps in the interpersonal road that come along.

What do you think?

Enhanced by Zemanta

Leave a comment

Filed under Growing up, Helpful Hints

Making Snacks

Another thought-provoking report from the folks at eMarketer last week.  This one is called “The Smartphone Class: Connected Consumers Transform US Commerce and Culture.”  When you think about it, are you aware of anyone who has purchased a new phone in the last year that hasn’t bought a smartphone of some sort?  I don’t want to sound like a techno-snob and I’m well aware that the installed base of “feature phones” – those that some things such as text beyond just voice but aren’t really smart phones (Android, iPhones, etc.) is still pretty large (as in almost half), but giving them a ton of thought is akin to filming TV showsin black and white when color became the norm.

While Apple has not listened to my complaints ...

(Photo credit: Wikipedia)

In any event:

eMarketer estimates nearly 116 million Americans will use a smartphone at least monthly by the end of this year, up from 93.1 million in 2011. By 2013, they will represent over half of all mobile phone users, and by 2016, nearly three in five consumers will have a smartphone.

Turns out, eMarketer underestimated how quickly they’d be the majority:

50.4% of U.S. mobile subscribers owned smartphones in March 2012, up from 47.8% in December 2011, according to Q1 2012 data from Nielsen Mobile Insights. Broken down by operating system: Android was first with a 48.5% share, followed by Apple’s iOS (32%), RIM‘s BlackBerry (11.6%), Windows Mobile (4.1%), Windows Phone (1.7%), and other (2.1%).

What’s interesting is how this has changed user behavior.  People with these devices are “always on.”  They are constantly consuming content, generally in small increments.  A few minutes of news, a funny video, 10 minutes of a game while commuting.  The issue becomes how are the old guard of content producers adapting?  It’s great that TV shows are available across platforms, but the study tells us that a 20 minute TV episode is unlikely to hit the sweet spot of consumption.  Could it be that the nature of TV itself changes?  What made the 30 or 60 minute episode king other than an ability to tell people when to tune in?

So while “consuming content in frequent, small portions means more touch points for marketers,” it seems to me that users want to be touched differently from how they’ve been in the past.  If we’re producing content, we need to keep that in mind.  And I’ll just leave it there before we head into weirdness.

Enhanced by Zemanta

Leave a comment

Filed under digital media

2 Things I Learned This Weekend

To start the week I’d like to share a thought I had while doing what I do on the weekend. That’s right: more business lessons from golf. I played with a friend who also happens to be a golf pro and like most people with whom one plays, he shared some things he saw in my swing that I might do differently (meaning a hell of a lot better). Normally, one would reciprocate  – “hey, you’re moving your head, you looked up, etc.”  Unlike most people, I had very little to tell him about his swing but I did read all the greens for him – we all do what we can!

An aerial view of a golf course in Italy

(Photo credit: Wikipedia)

The two things he got me thinking about the most to help me play better were also two things I believe are critical to success in business:  balance and commitment.  The two are related.  Without a full commitment to the swing, you “hang back” – you never move your weight forward and through the ball so the shot goes well off line.  If you over commit – shift your weight too far forward, you’ll generally pull the ball and it goes just as far off line the other way.

The trick is to maintain balance while fully committing to the swing.  While, of course, is exactly the business point.  None of us can function well if were half-hearted about what we do.  We either need to commit or find something else to do or another company to do it for.  We need to make smart choices about projects, partners and people and then commit fully to our decisions.  That gives us the best chance to succeed.

That said, we can’t get so caught up in what we do that we lose a sense of who we are – we need to stay balanced.  Think about how many folks you know that struggle to do one or the other or both.

Does that make sense, even to you non-golfers?

Enhanced by Zemanta

Leave a comment

Filed under Helpful Hints