A really interesting piece yesterday on Facebook pages and ads. GigaOm reported on a study by Campalyst concerning user engagement on Facebook which you can find here. We’ve talked a lot about how you and I wouldn’t have a conversation in the real world in which I am constantly selling you stuff and this research serves to confirm that it’s more effective if advertisers don’t conduct themselves online any differently. In my mind, it points to one things that will make fan pages – or any other digital executions – successful is delivering great, engaging content.
Here are the specifics.
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The hardest thing about being an independent consultant for me is business development. Not on behalf of others, but for my practice. It’s not that I can’t do it or that I don’t know how. After all, I spent a good portion of my early career doing just that for ABC and CBS with excellent results. It’s more that I’d prefer to spend my time working on my clients’ business and not on my own, I’d guess. Maybe I need to be more selfish.
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A good friend who has been on his own for 30+ years told me early on that this would be the hardest part and that there would be anxious months with not enough work. He was right, as usual, but the remedy is something far simpler than anti-anxiety drugs or meditation and is applicable even to those of you that live in the corporate world and is something I want to share since it goes beyond business as well.
Sometimes I’m convinced that the most successful businesses have no idea what they’re doing. Oh sure, if you asked an executive about their strategy, he or she would probably give you whatever is in their planning document verbatim, but I think that’s crap. I think they’re telling you what they believe to be the truth but in fact may only be accurate in their minds for that moment. Instead, I think the most successful companies are masters of dealing with the utter chaos of the business world and not being too anchored to any one detail of a plan. Yes, planning is important, but so is reality, and that often means dealing with something for which we had no plan. So why bother planning? Continue reading