A really interesting piece yesterday on Facebook pages and ads. GigaOm reported on a study by Campalyst concerning user engagement on Facebook which you can find here. We’ve talked a lot about how you and I wouldn’t have a conversation in the real world in which I am constantly selling you stuff and this research serves to confirm that it’s more effective if advertisers don’t conduct themselves online any differently. In my mind, it points to one things that will make fan pages – or any other digital executions – successful is delivering great, engaging content.
Here are the specifics.