Tag Archives: Fuzzy logic

Fuzzy Strategy

Sometimes I’m convinced that the most successful businesses have no idea what they’re doing.  Oh sure, if you asked an executive about their strategy, he or she would probably give you whatever is in their planning document verbatim, but I think that’s crap.  I think they’re telling you what they believe to be the truth but in fact may only be accurate in their minds for that moment.  Instead, I think the most successful companies are masters of dealing with the utter chaos of the business world and not being too anchored to any one detail of a plan.  Yes, planning is important, but so is reality, and that often means dealing with something for which we had no plan. So why bother planning? Continue reading

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