The hardest thing about being an independent consultant for me is business development. Not on behalf of others, but for my practice. It’s not that I can’t do it or that I don’t know how. After all, I spent a good portion of my early career doing just that for ABC and CBS with excellent results. It’s more that I’d prefer to spend my time working on my clients’ business and not on my own, I’d guess. Maybe I need to be more selfish.
A good friend who has been on his own for 30+ years told me early on that this would be the hardest part and that there would be anxious months with not enough work. He was right, as usual, but the remedy is something far simpler than anti-anxiety drugs or meditation and is applicable even to those of you that live in the corporate world and is something I want to share since it goes beyond business as well.