Monthly Archives: March 2011

Naming Rights

What’s in a name?  Shakespeare pondered that centuries ago and figured out that the thing would smell as sweet no matter what we called it (and don’t ask me to quote the rest of Romeo and Juliet – not one of my favorites).

That quote came to mind this morning as I read a piece on the battle over two spas’ use of the same name.  They’re thousands of miles apart; they don’t draw the same clientele, yet they’re in court over the dispute.  The point? Continue reading

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Filed under digital media

The Forest And The Trees

Forest

Image via Wikipedia

We went to the movies over the weekend and saw “Unknown.”  It’s an interesting film in many ways although it won’t be up for Best Picture next year.  Like me, it’s entertaining for the most part!

I bring this up because there’s a great visual at one point.  Imagine yourself in a forest (birch trees in the movie) and you’re walking.  The trees are somewhat impenetrable – a solid wall with very few gaps in between.  As you move forward, suddenly the trees line up – they’re in perfect rows.  You realize that you’re actually in a forest which has been planted by man and what seemed so impenetrable a moment before was, in fact, very accommodating as long as you found the point where everything lines up.  Isn’t that an executive’s job? Continue reading

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Filed under Helpful Hints, Thinking Aloud