January 13, 2011 · 12:06 pm
They introduced the new football coach at the University of Michigan yesterday. His name is Brady Hoke and he seems like a cross between Bo (and if you have to ask who that is, you need college football 101) and Chris Farley. Based on the fact that he said he would have walked from San Diego to take the job and his history with the team, I think the Wolverines are headed back to glory.
During the news conference, Coach Hoke made an excellent business point even though I know that wasn’t his intention and I want to pass it on for your input. Continue reading →
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Filed under Reality checks, Thinking Aloud
Tagged as advice, Bo Schembechler, Brady Hoke, business, business thinking, College football, life, life lessons, management, managing, Michigan Wolverines, teamwork, University of Michigan
January 12, 2011 · 10:15 am
This is a follow-up to yesterday’s post on high-touch. 30 years ago, United Airlines put out a commercial which conveys what I said more succinctly (no shock there) and clearly. 
As you watch the commercial, which I’ve embedded below, I think all you need to do is change the words “phone call” and “fax” to “text” and “email” and you could run the spot today. The fact that the commercial has stayed with me for 30 years is testament to the message. Continue reading →
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Filed under Consulting, Helpful Hints
Tagged as advice, business, business thinking, Customer service, East Coast, East Coast of the United States, High tech, Leo Burnett, management, Social network, United Airlines
January 11, 2011 · 11:39 am
Lots of folks in the tech space spend an awful lot of time on social media. They think about it, design new products to enable it, figure out business plans to market using it, plot ways to make money off of it – it’s a big deal! to a certain extent, I’m one of those folks, since a number of my clients are in the social space and even the ones that aren’t really invested in it want to know more. That means that I think about it a lot as well and I want to share a thought I had about it that I think points everyone in the right direction. Continue reading →
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Filed under Consulting, digital media, Helpful Hints
Tagged as business, business thinking, CES, Consumer Electronics Show, facebook, LinkedIn, Marketing and Advertising, Online Communities, Reality checks, social media, Social network, technology, twitter
Consult Keith 