Monthly Archives: November 2010

November 8, 2010 · 11:34 am

4 Marketing Improvements To Make Now

TV Shows We Used To Watch - 1955 Television ad...

Did you run into any friends this weekend?  You might have and I’m willing to wager that the conversation wasn’t solely about their lives and how great they are.  It’s like the joke where someone is chattering about themselves for 10 minutes and then says “but enough about ME! How do YOU like my watch?”  No one would really do that, right?

Wrong.  Seinfeld built a TV series about that sort of self-centered mindset and lots of marketers continue to behave that way every day.  So in no particular order, here are a few things they might think about doing differently. Continue reading →

Leave a comment

Filed under Consulting, digital media

Tagged as , , , , , , , , , , , , ,

November 5, 2010 · 10:36 am

Cooks Vs. Bakers

Seaman Mark Andaya prepares fresh rolls for th...

Maybe this is an idea for yet another reality show, but it’s a thought I have to end the week on a foodie theme.  I know – we need more competitive cooking shows about as much as we need more political ads on TV but I had this thought which of course also relates to business.

Cooks vs. Bakers.  That’s the thought.  I think you’re really one or the other and that’s both inside and outside of the kitchen.  Here’s why it might be an interesting competition and what it has to do with your office life. Continue reading →

1 Comment

Filed under food, Thinking Aloud

Tagged as , , , , , , , , , ,

November 4, 2010 · 10:55 am

Hi Mr. Ritter

Dreary Doctor's Office

In my mind, the three words in the title of today’s post are sort of the consumer equivalent of three other words: “We Love You.”  Let me explain and let’s see if you get to the same place.

There’s no business with which one does business that’s more intimate or important than your doctor.  I’m sure we’d all like to think of those practices as something other than a business but let’s be real; and as such, they need to consider the same things all of our businesses do with respect to customer service.  I hasten to add, by the way, that in their case, lousy customer service can result in consequences far worse than the water company misplacing your account info.

In any event, I have a great side by side comparison  for you to ponder. Continue reading →

Leave a comment

Filed under Helpful Hints, Reality checks

Tagged as , , , , , , , , , ,