Monthly Archives: February 2009

Sports It’s Not

World Wrestling Entertainment, Inc.
Image via Wikipedia

As we get to the end of the month, I’m reminded of the monthly traffic reports we’d get from the syndicated services such as Comscore.  While we had our 24/7 monitoring and knew what traffic was doing, the syndicated services were important data since clients, agencies, and other used them for cross-site comparisons between the various sports leagues and teams.  One thing that always bugged me was the inclusion in the rankings of a number of sites that weren’t content sites (Cabelas – sorry – commerce and shopping, not news content) as well as content sites that weren’t sports, and the inclusion of the WWE in our category was the biggest distortion of all. Continue reading

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Filed under sports business, Thinking Aloud

Long Gloves and Tweed

Long white vintage gloves
Image by Swing Candy via Flickr

Have you ever been out someplace and seen an older woman dressed up in tweeds, long gloves, and a hat? You probably didn’t give her much thought but she is a perfect example of what’s happened to a lot of media and marketers. At one point in time, she was fashionably outfitted and may even have stood out for her good taste. Today, she’s an anachronism. You see, the world changed and she didn’t. Continue reading

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Filed under digital media, Helpful Hints, Thinking Aloud

We’re All In This Together

You’re an artist and you play to make yourself happy.  Having spent some of my life as a performing musician, I know the joys of practicing (and that’s not sarcasm) to get better and do things you couldn’t before.  But I believe it would be hard to find any performer who didn’t think it was even better when you had an audience there to support you and show you some love for all that hard work.  You’re in it together. Continue reading

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Filed under Helpful Hints, Reality checks, Thinking Aloud, What's Going On