Let’s begin this week with something that caught my eye at the tail end of last week. It was an announcement in Media Post with the headline [x+1] Finds Way Around Third-Party Cookie Rejection. For those of you unfamiliar with the nuances of cookies, a third-party cookie is a little tracking file placed by a site other than the one you’re visiting. In other words, if you come to Keith Ritter Media to figure out how to hire me and my site places a cookie from a site where I’m hosting an image, thereby enabling that site to track your web browser, I’ve placed a third-party cookie.
The announcement is important for two reasons – first, many ad networks use third-party cookies to track users across sites (my site’s cookie is useless to any other site) for targeting purposes; second, because some browsers default to disallowing third-party cookies and lots of other users have set their browsers to do the same. Kind of makes one wonder about the announcement – here’s why. Continue reading
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