We hear an awful lot about privacy these days, mostly about how there isn’t any. When it comes to us as individuals, that’s not a particularly good thing but today’s rant isn’t about you and me. It’s about corporations and how they don’t enjoy quite as much privacy either, which in many consumers‘ minds is a very good – and actionable – thing. You see, if a business is misbehaving, it’s hard to keep a secret and people are demanding higher levels of responsibility from those firms with which they choose to do business. This isn’t me speculating: I have proof! Continue reading
Tag Archives: twitter
What’s A Friend Worth?
Ask yourself this about your best friend: what is he or she worth to you? I know – silly question. After all, our friends don’t really have monetary value. What they provide is measured in emotional support, perhaps a more varied perspective on the world around you, and maybe a great system of checks and balances with your own perception of you and the worlds around you.
I got to thinking about the fallacy of measuring a friend’s worth as I read an article last week on a marketing study. In my mind, social media in many forms isn’t about the traditional measures of ROI. After all, if the point is to engage people in conversations, much as with one’s own friends, the ROI isn’t really quantifiable in traditional terms. But let’s see what you think. Continue reading
Filed under digital media
Spam Buddies
Image via Wikipedia
Everyone has different kinds of friends. Work pals, sorority sisters, roommates, golf friends. Each plays a different role in our lives and some of the recent changes both in Facebook and Google+ reflect that – the notion of sharing different things with different audiences.
Lately I’ve found I have an entirely new class of friends: spam buddies, and today’s topic is a cross between venting and asking you all how we might combat this. I’m also of the opinion that it’s going to get worse based on the changes we’re seeing in Facebook, LinkedIn, and others. But let’s see what you think. Continue reading
Filed under digital media
Consult Keith 