I’m sure you pay attention to one sort of social stream or another. Maybe it’s a Facebook news feed; maybe a list of friends or business contacts on Twitter. I do, and what’s interesting to me is that often the age differences between some of the folks I follow come to the fore in a not very subtile way. This happened the other day when the internet service went out in someone’s building and they wailed about not being able to get anything done. I’m paraphrasing here but there was a shout out to us oldsters asking “how the hell did you get anything done without technology.” Damn good question – thanks for asking. Continue reading
Tag Archives: technology
Welding On The Dealer Plate
Image via Wikipedia
I’m sure you’ve bought a car at some point or known someone who has (that ought to cover all the bases!). The last time I did so, I had a discussion with the salesperson about what value was assigned to the advertising for the dealership they were asking me to do. She was kind of taken aback and didn’t quite know what I was getting at. I asked her if the dealership routinely placed license plate frames with the dealer name and other information on every new car. She said “of course – it’s standard practice”. I told her my standard practice is to remove them in the parking lot before I drive off with the car unless I’m being paid to serve as media for her business. I know – selling me a car might not be worth it!
I raise the point because you might be thinking – oh, it’s just car dealers and no one likes them anyway. But it’s not. Continue reading
Filed under Huh?
Getting Fitted
A friend of mine sent some of us in our golf group a photo of some clubs he is thinking of buying. The clubs were displayed with a sale price and his caption was “better golf through MasterCard?” It’s a common thought among golfers – I’ll just buy a better game. As one who is constantly in search of that elusive improvement, I’ve stood in many a golf superstore and felt exactly the same way.
As it turns out, the advice I gave him isn’t bad advice for business. You see, I’ve worked with companies who thought they could buy their way to a better game too. Let me share with you what I told my friend and I think you’ll see how it applies to the companies as well. Continue reading
Filed under digital media
Consult Keith 