Tag Archives: sports

Good Results

There’s an expression one hears in sports sometimes that a final score is a good result.  It doesn’t pertain to your team winning (which I guess is always a good result).  Instead, it means that the outcome of the match is in line with the way the game was played. The team that dominated the game won even if it was a sloppy match or something unusual like an own goal kept it closer than it should have been.  Ugly play didn’t get in the way of the outcome.  You hear the expression in boxing too.  It means that there was no lucky one-punch knockout or the fight was stopped by a cut on the person who was winning.  The “right” guy won.

I had the same thought when the whole controversy about Jordyn Wieber happened during the Olympics.  Even though she finished fourth during the qualifying round she couldn’t compete for the all-around gymnastics gold because international rules only allow two competitors per country in the finals.  This was seen as a bad result – she played well and yet she wasn’t allowed to continue (one could ask why no one complained about the rules in advance of the Games when the US had such a deep squad but hindsight is always perfect…).

Maybe it’s the notion of fairness that’s inherent in thinking something is a good result.  That’s certainly part of it but I think it’s a bit of a misplaced focus too.  There’s a golf expression – “it’s not how, it’s how many.”  That means it doesn’t matter if you hit a soaring perfect shot to 3 feet or if you skull it along the ground to the same place.  All that matters is the final score.  As Bobby Orr said, forget about style; worry about results.  Here’s the thing: business outcomes often aren’t fair.  Idiot self-promoters get great jobs and smart, quiet people languish.   There’s a lot of focus in business on style, on “how” instead of “how many.”  Are those a “good result?”

We might ask ourselves how many good people or excellent opportunities are we overlooking because they don’t fit into our idea of perfect.  Winning ugly is still winning, right?

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Sports And Social

Some news this morning from the folks at Trendrr about social interactions with TV.

English: The iPad on a table in the Apple case

(Photo credit: Wikipedia)

On today’s list of not-so-surprising findings:

Sporting events continue to dominate in terms of social TV: ABC was given a boost by the NBA Finals, which accounted for more than 13.5 million social interactions. This made ABC the “most engaging” broadcast network in June.

Well, YEAH!  Sports is, and has always been, an extremely social activity.  In fact, when you think about the various ways in which people consume sports, it’s pretty obvious that without social something fairly big is missing.  The best sports viewing experience is in your living room.  Big screen TV, comfy chair, hundreds of people working very hard to make sure you see every detail of the game, supplemented with statistical insights and brilliant analysis.  Except if you’ve ever watched a game alone you realize it’s not as much fun as watching with a group.  Social is missing.

The other extreme is at the game itself.  It’s the best social sports experience.  You’re surrounded by thousands of other people who are doing almost nothing but socializing about the game, even before it begins (even before you get into the stadium in many cases).  It’s great, except you don’t have a lot of replays, you don’t get the insightful analysis, you  can’t see the perfect angle.  Social is there but obviously something is still missing.

To me, the ultimate sports experience is a sports bar.  Perfect game presentation, great social experience.  Social apps that we can use even when we’re alone help to bridge that gap and put us closer to that sports bar experience.  What Trendrr has reminded us is that the technology by itself is only part of the story – it facilitates something that has always been a major part of the sports experience.  It’s a good point to remember about your business: you can’t confuse the business with the technology.  I think activity around sports in these social areas is huge only because social has been a natural part of sports for a long time.  It doesn’t need to be manufactured.  Think about that as you contemplate using some new piece of tech.

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Goal-Line Technology And Your Business

The lords of international soccer recently gave their approval for the use of technology that can tell if a ball crossed the goal-line for a goal.

a soccer goal, shot on the German »Chambers Le...

(Photo credit: Wikipedia)

Revolutionary for soccer but the same technology has been in use for tennis for quite some time. We’ve all seen the cool animations CBS provides during the U.S. Open although frankly I’d rather see another McEnroe tirade than an absolutely correct call.

The use of technology to improve upon the imperfections of human officials is widespread.  The NFL uses TV replay to get things right, as does the NHL and, to a more limited extent baseball.  Be that as it may, there was an interesting quote in the Reuters report on the introduction:

UEFA president Michel Platini is among those who fear that Thursday’s ruling will open the floodgates for other forms of technology to be introduced.  “I am not just wholly against goal-line technology, I am against technology itself because then it is going to invade every area of football,” he warned last week.

Sounds like quite the Luddite, but he’s not alone.  Baseball doesn’t use technology to call balls and strikes although it seems possible.  Other sports don’t employ technology, preferring to let the quirks of human referees remain part of the game.  What does this have to do with your business?

Your business might be in the same boat.  Developing strategies without planning a set of KPI’s to measure progress is the same mentality.  Not having a system in place to capture, analyze, and report on what’s going on the digital world is as well.  You wouldn’t dream of operating a business without some sort of financial reporting yet we often ignore many other pieces of vital information that could help us make the correct calls.

The technology in place won’t end all of the questionable goal calls in soccer.  That’s OK – we’re still talking about some of them (The Hand of God goal) 25 years later.  But if we’re to be talking about our businesses 25 years from now, we’d do well to take advantage of every piece of information we can.

You agree?

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