I use this space to complain from time to time (I know, you hadn’t noticed). One of the targets of my screed is PR folks who send out emails requesting I interview and write about whatever person they’re pushing even if those people have nothing to do with what I write about. In just the last few days (based on what I can find in my Trash folder), I’ve received offers to write (along with a press release and interview contact information) about a new system that eliminates fat cells in problem areas, without surgery or downtime, with the use of high intensity, focused ultrasound waves. I got another from a press guy who has a client that’s a businessperson who believes that today’s tough economy may just be the best thing that’s happened to America in a long time (we’re focusing less on things and more on faith). Others come from an email address that is supposed to be a person but is signed by “account #6” (oops). There are several others.
Which is why this note was so refreshing (and why I’m giving them some props). Continue reading