May 11, 2011 · 9:07 am
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The Columbia Journalism Review published a report yesterday which was summarized in the NY Times. It caught my eye for some reasons I’ll explain and I think if you have any interest in digital media you’ll find it a good read. You can download the entire report (all 146 pages!) at this link but the story in the Times is far briefer and gives you the gist of the findings. In a few words, newspapers need to embrace digital media and that journalists “gain a fuller appreciation for how advertisers now reach their customers via social media, new-media ads and search engine optimization,” and that larger news organizations should consider creating or re-creating separate digital staffs, “particularly on the business side.” Right on! Continue reading →
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Filed under digital media
Tagged as advertising, business, business thinking, Columbia Journalism Review, Cost per mille, Digital journalism, digital media, media, New York Times, News agency, Publishing
January 4, 2011 · 9:53 am
There are a ton of stories this morning about how Bank of America is preparing to be “outed” by Wikileaks. You can run your own search for it or click on this one for an overview. Now, since we don’t do politics here I’m not going to riff on Wikileaks, freedom of the press, BofA, capitalism, or any of the inflammatory stuff that I’m not sure any of us are up for this early in the year. I do, however, have a business thought about this situation and I’d like to share it with you. Continue reading →
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Filed under Reality checks, Thinking Aloud, What's Going On
Tagged as advice, Bank of America, Bank of America Home Loans, business, business thinking, Julian Assange, life, life lessons, management, Mortgage loan, New York Times, Reality checks, Wikileaks
November 29, 2010 · 12:02 pm
Hope everyone had a great holiday and now it’s back to business. My business brain got turned on yesterday as I read the article on the front of the NY Times business section. If you haven’t read the piece on how an unscrupulous web vendor grew his business by exploiting Google’s algorithm (my guess is it’s the same with the other search engines as well), you can read it here. The gist of it is this dirtball welcomes and precipitates customer complaints, saying they vault his business higher in Internet search results. It’s really frightening but in the almost 48 hours since it was published (on the web site Saturday night) a lot has happened. Most importantly, it shows me once again why newspapers won’t die any time soon. Continue reading →
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Filed under digital media
Tagged as business, business thinking, digital, digital media, EBay, google, media, New York Times, newspaper, public relations, Reality checks, Search, Web search engine
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