Tag Archives: Marketing and Advertising

Demos

Old at being young
Young at being old
Everything’s on hold within our evolution

Barenaked Ladies

When I first started selling TV in 1978, there was a big push to get agencies to buy on demo ratings instead of just household impressions.  Over time, the notion of buying on audience segments became more accepted and today it seems as if I hear more about the 18-49 numbers than I do about households.  Except that there’s one problem. Continue reading

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Golf Day!

A golf ball directly before the hole
Image via Wikipedia

Today is National Golf Day.  I know – just what we all need – another Hallmark holiday. But before you rush right out to buy your loved one a card, let me point out a few things that one can learn about business and reputation management that today might bring forward. Continue reading

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Filed under Reality checks, sports business

Delta

Delta Air Lines 767-332(ER) N194DN
Image by caribb via Flickr

This is going to be a post of a different sort.  There are so many things to discuss, it may even end up being more than one post.  Well, depending on how it all turns out, it may be an entire series.  First, the facts, then the business points, then my plea to each of you. Continue reading

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Filed under Helpful Hints, Huh?, Reality checks