Ever deal with a hot stove or wet paint? Most of the time, the latter has a sign posted around it that says exactly what it is. Generally, most people avoid it but there’s always some genius who has to check it out by sticking a finger in to see how wet it really might be.
If you’re a parent, the hot stove lesson is teaching your kids to pay attention to feedback from others about things going on around them. I tell you it’s hot and if you ignore me you’re going to be sorry. Which is why I find something really perplexing. Continue reading
Tag Archives: Marketing and Advertising
Don’t Touch!
Filed under digital media, Huh?
Doom and Gloom
You can sort-of fake remember the headline – “Sales of Slide Rules Forecast to Drop Dramatically.” (I think I just made up that “fake remember” notion, by the way). A gloomy forecast that hides good news – “Sales of Calculators Skyrocket” because they’re a better solution (and I’m old enough to have used a slide rule in school – not fun). I bring this up because there’s another instance of this today. Continue reading
Filed under digital media, Reality checks
Night and Day
There’s an old saw about only having one chance to make a first impression and it got to be that way because it’s true. It never failed to surprise me when companies would come calling with their sales pitch and it was obvious in the first three minutes that they hadn’t done their homework. It was also sort of surprising that in many cases they’d do a lame job and expect that you’d have them back another time to make amends after they got blown up in the discussion period. Continue reading
Filed under Uncategorized
Consult Keith 