“It’s not about being authentic anymore, it’s about entertaining,” says the man whose Grammy for best new artist was revoked 20 years ago — the only take-back in Recording Academy history. That’s a quote from an article this morning in USA Today which I thought was about more than music. In fact, if you read between the lines, there are some great business lessons in there which have nothing to do with making music! Continue reading
Tag Archives: Marketing and Advertising
Amuse Yourselves
Sorry about being away for 2 days – duty calls, kids – not that I don’t feel as if I have an obligation to you! In any event, as I was flying about I started to think about the differences between how entertainment used to work when we were kids and how it works now. It’s a lot more than the differences between lean back and lean forward. It’s changed not only the nature of how we consume things but what those things are. Continue reading
Filed under digital media, Thinking Aloud
Welcome to the Machine
An important lesson in a very brief post. There’s a story in the Toronto Sun this morning about how Hockey Canada’s official French web site is full of translation errors. The blame is being placed on the fact that the site was sub-contracted out. Reading between the lines, and having been down the French translation road a few times myself, I know that there’s a temptation to use software to do the translation or to employ a non-native speaker. Continue reading
Filed under Uncategorized
Consult Keith 