Yet another study on marketers‘ use of social media came out last week and I saw something in it I wanted to share. It’s encouraging in some ways that marketers seem to recognize that social media isn’t something that just their kids are using and that it has value as a channel. However one point made by the study shows that while the spirit may be willing, the actual flesh thrown against the social media effort is still pretty weak. Let’s get your take. Continue reading
Tag Archives: Marketing and Advertising
Your Next Gig
Image by kandyjaxx via Flickr
So here’s a question for you. Does your next job exist? I don’t mean is there an opening someplace. I mean it literally – do you think the role itself exists? It’s not as simple a question as one might think. After all – the job I’m in now – consultant – has existed for a long time but one area of expertise in which I consult – digital media – has only been around for 15 years or so. So let’s think about this for a second and what it means. Continue reading
Filed under Helpful Hints
Take A Pill
Wikipedia
We’re a culture that likes to take pills. Not necessarily as some form of recreation but as a fix for what ails us. I dont know what your experience has been with healthcare but most of the doctors I’ve had over the years tend to want to prescribe you a drug rather than dig down into the causes of something and discuss nutrition and lifestyle changes as a fix. That way takes time. Pills don’t. Do you think business is any different? Continue reading
Filed under Consulting, digital media
Consult Keith 