September 15, 2011 · 4:11 pm
This tidbit crossed the wires here at the world headquarters yesterday and I want to bring it to your attention:
A new study from Altman Vilandrie says just 1/3 of 18-34 viewers in the U.S. now watch TV during normal broadcast slots, preferring instead on-demand programming via Netflix and Hulu. The study also makes a connection between increased control over when video is watched to how it is watched with nearly 1/2 of respondents saying they prefer smartphones to TVs.
“Oh sure – another TV death story,” you think. Probably not – a lot of the content on Nextflix and Hulu comes from the TV nets who are actually more than just distributors these days. But it brought to mind Internet Explorer, the web browser with a 90+% market share at one point which is now down substantially thanks to the growth of Firefox and Chrome. Continue reading →
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Filed under digital media
Tagged as digital media, Digital video recorder, ESPN, hulu, Internet Explorer, Jack Benny, media, Milton Berle, Netflix, technology, Television, tv
August 16, 2011 · 11:14 am
Cover of Jimmy Durante
When I started my career in media I worked for a content distributor – the station division of a national TV company. We bought programming from content creators and used our distribution system to put it in front of consumers. Other than some local programming such as news and public affairs, we didn’t create much and I suspect we’d have done a bit less had we not been mandated to provide what we did in return for our broadcast licenses. Our business was to buy content and sell eyeballs and it was a very good business indeed.
By the time I had moved over to the network side, 10 years later, the business has changed a bit. Networks now produced some shows and invested in others. The business was still primarily about distribution but things were starting to change. And now? Continue reading →
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Filed under Reality checks, What's Going On
Tagged as abc tv, Arts, digital media, Distribution (business), Fox Broadcasting Company, hulu, Hulu Plus, Jimmy Durante, Mass media, media, Media proprietor, Online Media, Streaming media, Television, Television network
December 23, 2010 · 1:52 pm
I used to work for a couple of broadcasters when the Internet became a big thing (you’ve heard of it, right?) When we used to talk about putting content on the web we’d always say video would not be among it. At first it was because the quality would be so terrible that no one would watch it. Then the pipes got fatter, processors got faster, and the discussion changed to shredding the ratings. The fear was that if we gave users control over what they watched and when they watched it we’d destroy our audiences and revenue. Turns out not so much. Continue reading →
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Filed under digital media, Reality checks
Tagged as Arts, business, business thinking, Cable television, digital media, Digital video recorder, hulu, marketing, Marketing and Advertising, media, Netflix, Reality checks, Television, Television program, TiVo, Video on demand
Consult Keith 