Tag Archives: Food industry

How Rude

This Foodie Friday our topic is rudeness. OK, maybe not rudeness per se but whatever it is one would call being brusque with servers in bars, restaurants, grocery stores, and elsewhere. You know what I’m talking about. You probably have a friend who treats the waitstaff as if they are indentured servants rather than food service professionals who work long hours for not a lot of money. Maybe they make ridiculous demands or maybe they manage to find fault with everything that’s sent from the kitchen, causing problems not just for the server but also for the cook who will probably have to refire the dish.

It’s an important business point. When you’re dining out, you’re in a position of power with respect to the servers and, to a lesser extent, the entire kitchen. In an office setting, there are managers who revel in that and they’re the ones whose subordinates can’t wait to find employment elsewhere. No one likes being treated dismissively. The rude manager is probably feeling a need to demonstrate how special (or entitled) they are. To a lesser extent, I think they’re trying to see what they can get away with. Unfortunately, subordinates rarely get the chance to tell the manager’s manager how detrimental this behavior is to the entire team.

I’m not saying we need to be obsequious either to the waitstaff or to our subordinates. I am saying that “please,” “thank you,” and other demonstrations of appreciation (a nice tip to the server, a decent raise if possible to the employee) will get you better results than being demanding and rude. I often wished that I could take every candidate I was thinking of hiring out for a meal, or at least for coffee. You will learn an awful lot about their character, especially if the service really is bad or if their order gets messed up.

One of my bosses told me a long time ago to think about managing as if I were moving a piece of string. If you get behind it and push, it rarely will go where you want. If you get out in front and pull, you can lead it anywhere. Good manners are part of being out in front, whether in a restaurant or an office, don’t you think?

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It’s Time For Brunch!

It’s Foodie Friday and the topic this week is brunch. You might not have noticed, but having breakfast late is a thing. In fact, many restaurants are adding a specific brunch menu while all-day breakfast has contributed mightily to McDonald’s improved financial results. Consumer research shows the growth of brunch service in restaurants around the country as customers enjoy breakfast foods all day and night long.

Mid-City New Orleans: Brunch at the Ruby Slipp...

(Photo credit: Wikipedia)

According to its 2017 MenuTrends report, Datassential reveals brunch was available at 4.9 percent of all chain and independent restaurants in the United States in 2016, compared to 2.0 percent of restaurants ten years prior. Over the past four years (2012-2016), brunch service in U.S. restaurants increased by 43.5 percent.

In other words, restaurants are catering (pun intended) to the desires of their customers for breakfast foods around the clock. I’m willing to bet your local diner has always served breakfast all day so this isn’t exactly a surprise or huge innovation. What is an interesting development is how many places have responded and added a brunch or all day breakfast menu.

Contrast this with a place I know that opened as a casual lunch business, got great reviews, but not enough business. The owner didn’t want to change his business hours to include early supper to take advantage of the increased foot traffic in the neighborhood after 5. He wasn’t able to make a go of it. The flaw wasn’t the food or the service or even the location. It was in not responding to the realities of the market and the opportunities those realities presented.

Your business might be making similar mistakes. What are your customers telling you? What are market trends showing? It may be overly simplistic, but if customers are enjoying breakfast foods all day long, your job, if you’re in the breakfast business at least part of the day, is to serve them all day as well. You can fight your competitors but you can’t fight your customers’ tastes! Make sense?

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It’s A Secret

This Foodie Friday, I’m going to let you in on a little secret. OK, so maybe it’s not really that far under the radar, but our topic today is the hidden menu many places have. Some places call it the secret menu, and you’ve probably heard of some of them. In-N-Out Burger‘s is fairly famous in burger-eating circles, so much so that I’m not sure one can call it secret any longer. Arby‘s has one (let’s go climb Meat Mountain!), as does Starbucks, highlighted recently by the Unicorn Frappuccino (yes, but they’re a healthy 56 grams of sugar!). I could list a dozen more chains that have them but the real secret menu is at your local favorite.

English: The menu of a typical kebab shop in L...

(Photo credit: Wikipedia)

I frequent a restaurant that changes the menu seasonally. They’re happy, however, to make me one of my favorite burgers that hasn’t been offered for six months. Its availability is a secret of sorts, and I feel special when they oblige my request for it. That’s really the point of these hidden menus. Putting aside that the more outrageous items become fodder for social media amplification, it’s really about “knowing.” It’s the feeling like you’re a special member of the family and that’s the point for any business.

Turning customers into loyal customers is about care and feeding. It’s about making them feel like Norm from Cheers: everyone knows your name and welcomes you with open arms. Being in the know about the secret menu – getting something about which others know nothing – is something that any business can do. Maybe it’s a simple as a secret sale, maybe it’s a special item of food or clothing or merchandise that’s available only upon requests. No matter what it is, it represents wrapping the customer in your business and fostering community.

I don’t know if you have a special place with a secret menu that you frequent but you might think about making your business that sort of destination for your fans. You with me?

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