Tag Archives: Food

November 25, 2015 · 11:20 am

Getting A Few “F’s” And Being Happy

A roast turkey as part of a traditional U.S. T...

Image via Wikipedia

This is our final screed until Monday.  I’m going to enjoy the Thanksgiving break and hope you can do so as well.  The post below was written the day prior to Thanksgiving in 2008.  It’s still very appropriate, whether your gathering is 20+ people like ours, or just 4 of you enjoying the day and one another.  It’s not the size of the family (everyone who comes is family to me!) that matters or even if some members are missing.  It’s giving thanks for what you have and sharing the day with some people who matter to you.  Happy Thanksgiving!

Thanksgiving is a lot of work in my house – maybe in yours as well.  If you’ve been reading along, you know that the menu planning, shopping, and prep work has been going on for several days and today (Wednesday) is the biggest of the prep days.   Tomorrow is focused on bringing all the pieces together, hopefully at the same time, and entertaining the horde that will descend.  I like to think of those pieces as the three “F”s. It’s also important to take a few seconds and reflect on them.  What?  You thought I meant the various dishes we’ve been wrangling up here?  Nope!

  • “F” number one is Family.  It’s the thing for which I am most thankful and the thing that has literally saved my life over this past year as I’ve made some pretty big life changes.  Having them here at this holiday is a labor of love and I hope they’ll all keep showing up for many years more.
  • “F” number two is Feasting.  We do ask everyone to bring something – an appetizer, wine, or a dessert, usually.  Obviously it’s not because it lightens the work load very much but because it makes them a part of the process.  It’s OUR meal as a family and our shared celebration.  The word “feast” comes from the same root as “festival” (yes, it’s also the same root Seinfeld used for “Festivus“) and we try to make it one.  All those days of prep come together in a 45 minute orgy of eating.  This holiday is very much like Christmas or Hanukah in that way – you prepare for quite a long time and then it’s over way too quickly.
  • “F” number three is Football.  This is America’s national sport and we’re very much a sports-oriented group.  I’ll never forget my Uncle Harry who would sit with us every year and watch the games.  “I don’t understand,” he would say, “they all fall down, they all get up, they do it again.  What kind of game is this?”  It could be paint drying – the point is that it’s a family ritual and through it we bond.

Hopefully those three pieces come together tomorrow in your house or wherever you’ll be as well.  Enjoy them!

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November 24, 2015 · 12:12 pm

No Place At The Table For Bad PR

I had planned to rant today about some smart marketing I came across the other day when a bit of really awful marketing slapped me in the face. I guess I’ll save the good stuff for after the holiday! Instead, let me present some terrible PR work to you. It’s almost a textbook example of what not to do in the modern age. I’m not going to name names because maybe the client has no clue what this person is doing (which is bad too!) in the client’s name. The names are unimportant; the bad PR work is what matters.

English: Olives in olive oil.

 (Photo credit: Wikipedia)

The first thing that catches one’s attention is the release’s headline:

Olive Oil Give Box Celebrated After Investigation

My first thought is what the heck is a “give box”? Something that solicits charitable donations? No, what it is in actuality is a typo. In the headline. He meant “gift”. That’s strike one.

Next comes the meaning of the headline. A gift box celebrated after an investigation? Not exactly. There has been an ongoing investigation of fraudulent labelling in the Italian olive oil world for quite a while. The report came out last week. It made no mention, however, of either gift boxes or the brand that is behind the release, which is a Greek olive oil. As an aside, every olive oil producing region has issues with fraudulent labelling, so I’m not sure that “celebrated” is the right term, since the fact that some Italian producers were doing some bad stuff doesn’t celebrate your Greek oil.  In fact, it sort of makes me wonder if I should wonder about this oil. There is a ton of hyperbole in the document too.  If the oil is “priceless”, why is there a price stated? Strike two.

The body of the story pitch/press release (I can’t tell which it is which is a bad sign right there) reads like a direct response ad. It describes the product along with selling points and has an affiliate link into an Amazon store for purchase.  It goes on to suggest “ideas for this story.”  What story?  Why do my readers (you folks!) care one iota about a premium Greek olive oil?  How does the knowledge of what’s in this release benefit you?  Strike three.

My inclination here is to rewrite this and show you how he could have turned it into something that might be of interest.  Instead, let’s just remember that what’s “news” to you must really be news to the reader (or blogger).  Please don’t ask me, or any other outlet, to serve as your vehicle for unpaid advertising.  Please don’t ask me to waste my readers’ time.  And for goodness’ sake, proofread the release!

There is a valuable role for good PR.  Bad PR such as this has no place. You with me?

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November 20, 2015 · 11:57 am

Firing The Customer

This Foodie Friday, we have the tale of a restaurant that fired a customer. A regular customer ordered some takeout and asked that it be delivered. The delivery guy, who is autistic, had handed the customer the wrong order from his car (he went back and corrected it immediately). The customer called the restaurant, furious. and informed the owner that the driver was an idiot and strung out on drugs (neither of which was true). I’ll let the owner (via his Facebook post) tell you the rest:  

This driver has worked for us for two years. He is a seriously accomplished University student, has an amazingly inquisitive personality, a wicked sense of humor and one helluva work ethic! You would think, in the year 2015 the majority of the population would have learned or at least heard about autism. I understand that there is a large portion of our population that is content to remain uninformed and uneducated, but that doesn’t give them the right to take that ignorance and turn it into a foul-mouthed rant on two of my employees!

Therefore, we have fired this customer. That address, that name and phone number will be tagged with a DO NOT DELIVER DO NOT ACCEPT ORDER message.

Now, we talk a lot in this space about being 100% customer-focused and seeing the world through the consumer’s eyes.  There are times, however, when we need to fire a client or a customer, and clearly this is one of them.  When you have a client or a customer that does certain things, it’s really time to move on.  Such as?

When there is no longer trust between you.  Maybe you sense there is unethical stuff going on or maybe the communication has become irreparably damaged.  Time to move on.  When clients stop paying their bills on time and don’t have a good faith discussion about the reasons why and the plan to do so, it’s time to stop working.  Financial abuse is abuse nonetheless. Maybe they begin to demand more work (or additional products) for no additional money.  No, thank you.  Finally, as is the case above, maybe they’ve become abusive verbally on a regular basis.  Everyone gets mad once in a while and you can’t make a souffle without cracking an egg or two.  That doesn’t mean a customer gets to cross the line on a regular basis.

Being customer centric doesn’t mean being a punching bag.  No client or customer is worth demeaning yourself to retain.  You might lose a customer, but you’ll lose a headache in the process.

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