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Plan? I’m Wide Open

There’s a scene at the end of The In-Laws (the original, not the awful remake of a few years ago) when Sheldon and Vince are up against a wall facing a firing squad.  Shelly asks Vince for the plan – how are they going to escape?  Vince replies “Plan?  There is no plan.  I’m wide open” and it dawns on Shelly that they’re going to be shot.

That quote has stayed with me over the years because I can’t believe how often it’s appropriate in business.  The latest instance of this came just last week based on a survey by Digital Brand Expressions on corporations‘ use of social media. Continue reading

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Two More Trends

I wrote last week about 10 trends to watch coming out of the BMO Capital Markets Advertising and Marketing Conference and told you I’d be going into detail on each. Here are the next two trends to watch – Coordinating Connections and Transactional Marketing.
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What A Maroon

A Hare Grows in Manhattan

I’m sure you’re all Bugs Bunny fans. When Bugs thought he had put a scam over on someone, inevitably he said “what a maroon”, his comic take on the word “moron.” Turns out many criminal share the same thinking as Bugs – we’re all maroons! Continue reading

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