Hope everyone had a great holiday and now it’s back to business. My business brain got turned on yesterday as I read the article on the front of the NY Times business section. If you haven’t read the piece on how an unscrupulous web vendor grew his business by exploiting Google’s algorithm (my guess is it’s the same with the other search engines as well), you can read it here. The gist of it is this dirtball welcomes and precipitates customer complaints, saying they vault his business higher in Internet search results. It’s really frightening but in the almost 48 hours since it was published (on the web site Saturday night) a lot has happened. Most importantly, it shows me once again why newspapers won’t die any time soon. Continue reading
Tag Archives: EBay
The Power Of Better
I was sitting in a local tech meet-up last evening watching a demo of a new video service. One criterion I always use to evaluate new stuff is “does it solve a problem and is that problem of a size that’s big enough to support a business?” This does (note to self – a post soon on SWAP’s – Solutions Without A Problem) but so do the other 20 or 30 solutions addressing the issue. So what makes this one a winner?
Simply put – The Power of Better. I think there is great power in innovating but I also think there is just as much – arguably more – power in being better and I can prove it. Continue reading
Filed under Helpful Hints
Can We Talk?
There is a study out which tries to answer the questions about the value of social media for marketers. Honestly, I’m surprised that the conversation for marketers is “should we” rather than “how can we”. How can engaging with your customers be bad? Continue reading
Filed under Consulting, digital media
Consult Keith 