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What a weekend! Whether you live on the East Coast or not, you probably spent a fair amount of time over the last few days hearing a lot about Hurricane Irene. She paid us a visit late Saturday and spent the night as so many house-guests will: wreaking havoc and generally making herself unwelcome. She left us Sunday afternoon but not before killing the power and internet access back at Rancho Deluxe. They’re still out as I’m writing this at my brother- and sister-in-law’s place in the next town over.
Like most folks, we had the time in the calm before the storm to take in the patio furniture, buy provisions, and generally batten down. But what should we be doing in the calm after the storm? That’s the business point today as well. Continue reading
As you watch the commercial, which I’ve embedded below, I think all you need to do is change the words “phone call” and “fax” to “text” and “email” and you could run the spot today. The fact that the commercial has stayed with me for 30 years is testament to the message. 
Consult Keith 