What’s in a name? Shakespeare pondered that centuries ago and figured out that the thing would smell as sweet no matter what we called it (and don’t ask me to quote the rest of Romeo and Juliet – not one of my favorites).
That quote came to mind this morning as I read a piece on the battle over two spas’ use of the same name. They’re thousands of miles apart; they don’t draw the same clientele, yet they’re in court over the dispute. The point? Continue reading
Filed under digital media
I’m sure you read about the change of command at Google last week. The CEO stepped aside (is it down or up?) to let one of the founders run the company again. That’s not particularly unusual in the business world. Except that it’s Google. Aside from the fact that it’s a huge company with major impact on just about everything digital, there was something in the aftermath of the announcement that caught my eye and raised a point I’d like to share. Continue reading
Filed under digital media
I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Filed under digital media, Helpful Hints
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