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Today’s thought comes from a friend. She recently had a close encounter of the corporate kind with her local cable company although which company is actually immaterial for our purposes (TWC). In fact, this could be the phone company or an e-commerce site or a doctor’s office. The reason I say this, as you’ll see, is that any number of businesses are guilty of committing the same sins as this one. But I’ll let her tell you about it. Continue reading
Filed under Helpful Hints, Reality checks
I meant to write about a something I read a couple of weeks ago and of course I forgot about it. Better late than never, hopefully.
The piece was a blog published by NPR about readership of media outlet websites. As it turns out, users are turning to websites belonging to cable TV news ahead of websites for newspapers. I wasn’t really surprised but it raised a thought I’d like to share and about which I’d like to get your take. Continue reading
Filed under digital media, Thinking Aloud
I used to work for a couple of broadcasters when the Internet became a big thing (you’ve heard of it, right?) When we used to talk about putting content on the web we’d always say video would not be among it. At first it was because the quality would be so terrible that no one would watch it. Then the pipes got fatter, processors got faster, and the discussion changed to shredding the ratings. The fear was that if we gave users control over what they watched and when they watched it we’d destroy our audiences and revenue. Turns out not so much. Continue reading
Filed under digital media, Reality checks
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