Tag Archives: business

Don’t Ask, Don’t Tell

Over the holidays a survey was released about how we interact with our doctors.

English: A female doctor examines a child.

(Photo credit: Wikipedia)

I’ll tell you what it said with a grain of salt since the folks underwriting the survey are from a medical information web service.  They’re a kind of online chat service except the person on the other end is a medical professional.  Why is something like that needed?  Well, according to the survey:

Nearly two-thirds (65 percent) of respondents have avoided going to a doctor in favor of searching online for medical information on at least one occasion. Americans are bringing their medical questions online for a variety of reasons, with insurance-related concerns, embarrassment, and the fear of discovering a pre-existing condition high on the list.

Not surprisingly, many people don’t go because they lack health insurance or because even with insurance it’s an expensive visit. But a very large number don’t want to ask their questions of a medical professional because those questions are about uncomfortable topics – sex, drug use, etc.  They also admitted lying to the doctor about alcohol use, poor diet, or lack of exercise.  Obviously not asking about something or giving bad information because it makes you uncomfortable can have serious ramifications later on.  Which is exactly the business point.

How many managers ignore symptoms in their own organizations because what they see makes them uncomfortable?  How many of us feel that something is not quite right but don’t take the opportunity of a staff meeting to discuss the symptoms?  Some of the thinking is probably akin to that of people and their physicians:  we are afraid to find out the truth or the discussion itself just makes us uncomfortable.  Most of the time when we do summon the courage to ask the doc about what’s going on it’s nothing.  I suspect the same is true about business – we don’t have complete information about what we’re seeing and a bit more knowledge can ease our fears.  However, sometimes something really is wrong, and just as in a medical situation, catching it early is a lot better than waiting until it’s too late and not much can be done.

“Don’t ask, don’t tell” isn’t a way to handle your health or your business.  An open, honest relationship with your doctor and your business team keeps everyone healthy.  You agree?

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Ghost Writers In The Sky

OK, first off, I know that the title of the screed today is NOT the name of the song – as you’ll see it’s an attempt at humor.  Second, it really isn’t “in the sky” – more like “in the cloud” given the subject today, which is content creation.

Words have a power all their own

(Photo credit: Lynne Hand)

When you spend a minute or two here on the screed, you’re getting something produced by me.  I write every word (OK, other than those I grab from press releases but I usually let you know when I’m doing that).  That hands-on approach isn’t necessarily the norm, and as the strategy of content marketing has become a bigger deal, ghost writing – specifically ghost blogging – has grown with it.

You might think that as someone who spends some time each work day trying to produce content that I might have an issue with those folks who hire ghost bloggers.  You’d be wrong if you thought that – I believe it’s an excellent thing for many companies to do.  I can spend a few hundred words here writing about content marketing but if you really want an explanation contact me and I’m happy to spend a few minutes explaining it.  Better yet –  hire me to do it for you! In any event, not everyone can write well and very few can create content on a regular basis (try to blog 300-500 words every day for a few weeks and let me know if you can).  Along with it being great content the piece needs to be written in a way that’s SEO-friendly so it’s discoverable by the audience you’re trying to reach.

Here is the caveat – you can’t lose authenticity   When I do content for someone, I have  a conversation with them about the topic we’re trying to cover.  That topic can be generated by something going on at the company – a new product, for example – or it can be based on a discovery in the web analytics – the brand is getting a lot of traffic from people searching for “X” so let’s write about that.  It’s their thinking and their ideas – I’m just putting their words down on paper.  That’s why I don’t really have an issue with ghost writers – the good ones are doing transcription more than they’re putting words into people’s (or brands’) mouths.  Besides, how many books written by CEOs, sports figures, or politicians are ghost written?  Nearly all.

What do you think?  Let me know – or hire someone to write the comment for you!

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Take My Money…PLEASE!

Another week, another horror tale from the world of stupid online corporate tricks.

att-003

(Photo credit: wuji9981)

Today we bring you the sad and somewhat horrifying story of the phone company that won’t take your money.  Trust me – I wish I could report that it was out of some philanthropic urge it had to give us all a break.  Not so.  Instead, it’s (yet another) example of how letting programmers, lawyers, and designers do things without input from the real world can spell disaster.

Here at Ritter Media World Headquarters we have a land line as our primary business phone.  It’s from AT&T (yep, them again) and on the bill is also my internet service.  Generally I send them an electronic check once a month but that takes a couple of days to get to them from the bank (a great topic for another post – why the hell should they hold the money for two business days?).  As sometimes happens, the bill got buried in a pile of paper and rather than be late I thought I’d go right to the ATT website and pay the bill directly via credit card.

That was what I thought I’d do.  Unfortunately, after spending 20 minutes on the website, I still couldn’t figure out how to link primary account (it’s the only landline account) to my email and I couldn’t pay the bill.  I tried linking it my ATT Wireless accounts – neither of those worked.  I tried the ATT email they assigned me (but never use) – that didn’t work.  I finally gave up and called them – no time on hold, one layer of menus, type in the credit card, done.

Obviously ATT is a lot more experienced with phones than they are with websites.  Paying via the telephone was a snap.  If someone like me – who is on the web almost 12 hours a day and breathes digital – can’t figure out how to use the web service portal, imagine how someone who can barely send a text will feel.  There are a couple of points here.  First, I wonder how many “civilians” ATT put on the site to test navigation and usability?  Did they give them 3 or 4 tasks – like pay your bill! – and observe them?  Second, stories such as this are why there is still a long way to go with a large segment of the population with respect to making them accept technology into their lives.

Have a horror story to share?  We’re listening!

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Filed under digital media, Helpful Hints, Huh?