I know – what is he doing writing about some old movie. Well, first of all, the name was For Love of Ivy and my title is different. Second of all, I can hear those of you under 40 asking what the hell I’m talking about.
Let’s start over. I’m not writing about an old movie but about a piece of new technology. OK, the technology itself isn’t that new but the business model may be and if this all pans out, another big change just happened. Did you hear it? Continue reading
Filed under digital media
When I was in broadcast television for a living, we used to talk about the “lean back” vs. the “lean forward” experience. The assumption that we made was that sports viewers in particular and TV couch potatoes in general were definitely of the former ilk. TV was for relaxing and not something one did actively (other than flipping through the remote, of course).
That thought came to mind, and that it might be wrong, as I read the new study from Morpace about video usage. It may especially be true among younger folks, which in general signals the trend. But here’s the info and let’s think about it. Continue reading
Filed under digital media, What's Going On
I sometimes watch the news as I work (no sound) and saw the following roll across the news ticker: “Tom Brady involved in car wreck, gets new contract.” Sounds like he had a busy day, right? But what is kind of funny and disturbing is that one has nothing to do with the other yet some folks might actually read it as if they are connected. I mean, it happens in business all the time right?
I guess I could use this as a jumping off point to talk about people receiving credit for things which don’t warrant the rewards (or, to the headline’s point, new contracts for being involved in wrecks). Instead, I’d rather just have a giggle about the dope who wrote the ticker headline in the first place. He’s clearly sitting in the same office as the over-possessive person that keeps adding apostrophes to everything plural. I won’t bore you (again) with a rant on this – get yourself a copy of Eats, Shoots, & Leaves which rants about it far better than I. However, I will remind us all to remember that spell-checkers don’t give you the ability to forgo careful reading of your work both from a grammatic and semantic point of view. Are you saying what you think you are?
Or maybe you’re thinking if your writing is a car wreck you can get a better contract!
Filed under Thinking Aloud
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