Tag Archives: business thinking

Crappy jobs

One summer when I was in college I found myself without gainful employment. I had spent many other summers as a camp counselor but I had decided not to spend 8 weeks locked in a bunk with a slew of six-year-olds and hadn’t really found anything to do that didn’t require an investment of cash (like an ice cream truck route). All the “good” jobs were taken, and while a buddy and I were offering our services out to paint houses, I really needed to do something to generate cash. That’s how I ended up with a crappy job for which I am still thankful.

My crappy job involved going door to door selling encyclopedias. I’m not kidding. For the younger readers out there, printed encyclopedias were pretty popular (think analog Wikipedia) nearly half a century ago. Every day I would drive my car into some neighborhood and walk the streets knocking on doors. The case I carried was not light, even to my younger, in-shape self. I got rejected nearly every time, at least when someone was nice enough to actually open the door, hear my spiel, and not threaten me with a dog. I also made a few bucks in the process, but calling it a crappy job is an understatement.

I learned a tremendous amount from my crappy job. First and foremost, I learned patience and what is commonly called sticktoitiveness.  I didn’t quit; well, at least not until my painting partner convinced someone to let us paint their house, which was 8 weeks into the summer.  I learned cold-calling and how to qualify leads.  I learned not to fear speaking to strangers. I learned that, just as is baseball, it’s possible to fail 6 times out of 10 and still be an all-star. Most importantly, I gained perspective.  Nearly any other job seemed great by comparison, and I could mentally return to knocking on doors any time things got bad at some subsequent job.

Many years later, “tell me about the worst job you ever had” became one of my standard interview questions.  I looked for people who had a crappy job at some point and we always talked about why it sucked and what they learned. I always leaned toward candidates who had done the worst jobs.

What crappy job have you had? How did it change you?

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Filed under Growing up, Helpful Hints, Thinking Aloud

What’s Your Bacon?

Foodie Friday, and our topic today is bacon. I’d encourage vegetarians and vegans to come back Monday because this is about to cause you to sound like Colonel Kurtz: “the horror, the horror…”

English: Uncooked pork belly bacon strips disp...

(Photo credit: Wikipedia)

I was making supper last night, and as I was rummaging through the fridge I noticed an abundance of bacon. That’s neither unusual for me nor bad, but I guess these unopened packs had been sitting around for a while and the expiration dates were approaching. I had planned some shrimp and mushrooms but good cooking is nothing if not adjusting on the fly, so the shrimp were dry-brined and wrapped in bacon. The mushrooms became stuffed with a cheese and bacon mixture. What’s one to do when he finds a pile of cheese and bacon left? Poppers, of course, since there were some jalapeños sitting in the veggie drawer (yes, I do have one of those).

Somehow, two pounds of bacon got used up. The shrimp and mushrooms, which would have been fine regardless, were way better because of the bacon. It reminded me of the time my crew went to a rodizio for lunch and were stuffed to the gills on meat when yet another server came by. We asked what he had – “turkey.” No takers. “Wrapped in bacon.” Everyone had some.

What does this have to do with business? Simple. What’s your bacon? What are you adding to everything you do to make it even better? Where is the value-added that represents you going the extra mile and doing something special?  Wired and Food Network did a little study in which they

compared the ratings of all the recipes that fit a certain description-—sandwiches, for example. Then, we calculated the average rating for those foods if they did not include the word “bacon.” We ran the numbers again using only recipes that did include bacon. The results were pretty great. Of all the foods we analyzed, bacon lends the most improvement to sandwiches.

The addition of that one special thing made the reviewers feel more positively about the product.  So what’s your bacon?

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Filed under food, Thinking Aloud

Getting To Know You

One of the most basic things we should do in business is to identify the group of people that is most likely to buy our product or service.  That’s not a profound insight, I know, but because it is a “duh” moment, I wonder why more business people don’t really do it?  How you define your audience is something that influences everything from marketing to product.  Understanding how those customers and potential customers interact with your business is incredibly basic and yet it often goes undone.

One reason I hear for that, particularly among earlier stage businesses, is that it’s expensive.  Putting aside what I’m about to tell you, it’s critical no matter the cost.  While we may have self-driving cars, there are no self-operating businesses of which I’m aware.  However, the cost isn’t really an issue.  There is a lot of free infomration available from the government. Maybe you thought all the Census Bureau did was count us all once a decade – check out their free stuff and I’ll bet you’re surprised.  Do you have analytics on your website?  Google Analytics is free, at least until you become a high-traffic site (and you won’t mind paying at that point).  Finally, if you’re a physical location, you can ask people to fill out surveys about basic demography.  Heck, you can have an employee jot down who they see.  Online questionnaires are easy to implement and also are free.

My point is this.  I rail from time to time in this space about the overwhelming amounts of data we confront these days.  It’s often hard to make sense of it and we often get conflicting information.  That, however, is a far better outcome than having NO data.  Getting to know our customers and their behavior, likes, media habits, who they are, where they are, and why they buy from us is an important part of business.  It’s not optional!

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Filed under Consulting, Helpful Hints