Lots of folks in the tech space spend an awful lot of time on social media. They think about it, design new products to enable it, figure out business plans to market using it, plot ways to make money off of it – it’s a big deal! to a certain extent, I’m one of those folks, since a number of my clients are in the social space and even the ones that aren’t really invested in it want to know more. That means that I think about it a lot as well and I want to share a thought I had about it that I think points everyone in the right direction. Continue reading
Tag Archives: business thinking
The Popularity Contest
I saw an article last week in Ad Age about Influencers. In case you missed it, I’ve linked to it. The gist of the piece is that having a lot of followers (it cites Bieber as an example) isn’t the same as having a lot of influence: being popular isn’t the same as being able to influence behavior. The piece delves into Twitter quite a bit but it’s a good lesson for the worlds – virtual and real – beyond. Continue reading
Filed under digital media, Helpful Hints
Worst Cooks In America
Finally Friday! That’s the good news – more snow is the bad. We, however, will focus on food as is our custom to end the week.
There’s a show on the Food Network called Worst Cooks in America. The premise of the program is that 2 professional chefs teach incompetent amateur cooks basic culinary skills and if the amateurs don’t learn they get tossed off the show. Not that I’m a pro, but the contestants they brought to the program seem to have trouble making toast or peanut butter sandwiches. The show is fun even if one wants to feel a bit better about one’s own meager skills but it turns out there was a business lesson as well. Continue reading
Filed under Thinking Aloud, Uncategorized
Consult Keith 