March 11, 2011 · 11:35 am
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For today’s Foodie Friday Fun post I want to talk about what the food court tells us about media. I know – exactly what you were thinking about yourself. But there really is an analogy in there.
I’m sure you’ve wandered around the mall and as you get to the food court you’ve had folks come up to you with samples of food. Maybe you had the same experience at the supermarket or Costco. Sampling isn’t exactly a new strategy, even in media. Movies have been giving away samples – the “coming attractions” – for as long as I can remember. So what’s different and why is it important? Continue reading →
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Filed under digital media, food, Thinking Aloud
Tagged as business, Business model, business thinking, Costco, digital media, economy, Food and Related Products, Food court, media, Reality checks, technology
February 25, 2011 · 10:20 am
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Friday at last and some Foodie Fun to go with it. I have a question for you today. When you sit at a restaurant and the server tells you all the specials, do you ask for one of each? Probably not. You may have also suffered as you listened to a server pitch you some dish you don’t really want but for which the chef overbought the ingredients and needs to sell a bunch. You just say “no thanks” and move on. So why is that so hard for someone to do the same in business? Continue reading →
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December 13, 2010 · 12:46 pm
Suppose it’s just not even 20 years ago and you’ve built Prodigy. You and Compuserve pretty much dominate the on-line world through your dial-in walled gardens. There’s this new kid on the block – America On Line – who is off on the horizon and the three of you are all running what I like to call the “peep show” model: the longer users stay connected, the longer the meter runs and the more you take in. Great business. Until it wasn’t. Continue reading →
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Filed under Thinking Aloud
Tagged as AOL, Bulb, business, Business model, business thinking, Compact fluorescent lamp, Compuserve, Incandescent light bulb, LED lamp, Light, Light-emitting diode, management, teamwork
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