Tag Archives: baseball

The Old Perfessor

I’ve been going through a bunch of old baseball cards, trying to figure out their values.  The exercise is generating a wave of nostalgia as old names, faces, and statistics surface.  There are an awful lot of cards here from the N.Y. Mets in particular, and of course no discussion of the Mutts (as I lovingly call them) would be complete without mentioning one Charles Dillon Stengel, their first manager.

English: New York Yankees manager Casey Stenge...

(Photo credit: Wikipedia)

Casey Stengel was a decent ballplayer himself (batting .284 over 14 major league seasons) but he was a Hall of Fame manager. We can argue about whether any idiot could have made it to Cooperstown managing the Yankees during the 1949-1960 dynasty era but one can’t deny the achievement of winning the World Series five times in a row.  After managing the best team in baseball, Casey did a 180 and went to manage the worst.  The 1962 Mets were just as world-class as the Yankees except they were a world-class comedy act.

It’s 50 years later and Casey probably isn’t the most-quoted Mets manager.  That would probably Yogi Berra, although most of his famous quotes come from his days as a player, not a manager.  Casey was renowned for his monologues on baseball history and tactics which became known as “Stengelese” to sportswriters. This was also why he was called  “The Old Professor”.

I think we in business can learn a lot from a few of Casey’s key quotes.  The first one is one of my favorites:

Finding good players is easy. Getting them to play as a team is another story.

This is probably the biggest challenges managers – baseball and otherwise – face.  In fact, I think this is the entire nature of the managerial job in a single phrase.  Next, a lesson on social media and customer service:

The key to being a good manager is keeping the people who hate me away from those who are still undecided.

In other words, reputation management is something we can’t ignore.  Today it’s almost impossible to keep those two segments apart so controlling the message and minimizing the first segment is critical.

You gotta lose ’em some of the time. When you do, lose ’em right.

The Yankees were always spoken of as a “classy”organization.  I’ve always felt that a big measure in business is your reputation among people who choose not to buy from you at a particular point but who come back and do business with you later.  If you “lose ’em right” there will be quite a few of those, probably more than you’re doing business with at any particular time.  It also speaks to group morale and how we as managers keep our team focused.

Finally, a reminder to any of us who have ever taken a paycheck for managing:

Managing is getting paid for home runs that someone else hits.

A big determinant of our success as managers is our ability to keep those home-run hitters happy and productive.  We need to appreciate that the folks who are actually doing the grunt work are the ones who make the organization hum, not the folks in the big offices.  I’ve never seen an owner win a pennant without players and I never saw a CEO make a dime without people to support him in some way.

The Old Perfessor’s lessons aren’t so old, are they?

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Don Larsen And You

Way back on this date in 1956 the Yankees were playing the Brooklyn Dodgers in the World Series.

The "everlasting image" of Yogi Berr...

The “everlasting image” of Yogi Berra leaping into Larsen’s arms upon the completion of the perfect game (Photo credit: Wikipedia)

The Yankees’ Don Larsen did something that had never been done before (or since). He pitched a perfect game in the World Series. For those of you who don’t follow baseball (we do have quite a few international readers here!), a perfect game is one in which 27 batters come to the plate and none of them reach first base. 3 outs per inning, 9 innings per game. No walks, no hits. Perfection. It’s an extremely rare feat under any circumstances – there have only been 23 perfect games in the 100+ year history of major league baseball.  To accomplish it under the pressure of the World Series is amazing.

I don’t know what was in his mind as he took the mound that day but I’m willing to bet his focus was on getting the next batter out, not on making sure none of the 27 would reach base.  Let me give you a similar thought.  There are two Swedish golf instructors who operate Vision54.   The thinking is that if we can birdie every hole during a round of golf we’d shoot 54.   That’s perfection of another sort and it sounds impossible.  Then again, as I pointed out to someone over the weekend, he’d made birdie on every hole on our course at one point or another, just not in the same round.  Like a baseball pitcher who’s retired every batter he’ll face that day at one point or another in his career, the task is to turn what you’ve done before into a consistent reality, one pitch or one swing at a time.

That’s the business point too.  We look at daunting tasks – double our sales, find 50 new customers in a few months – as impossible.  Yet we’ve increased our sales and we’ve found new customers.  We have the ability to do the remarkable because the remarkable is just stuff we can do done each and every time.  It’s less about ability than it is about execution (and maybe a little luck thrown in from time to time).

What do you think?  What impossible thing will you do today?

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Can Major League Tech Overcome Apathetic Fans?

I noticed something yesterday that got me thinking about the role tech plays in rejuvenating “old” products.  In this case, the product is baseball.  If you’re over the age of 50, baseball was probably the first sport you came to love and follow because when my peers and I were kids it truly was the American past-time.  College football and the NFL were a distant second; the NBA was barely surviving, and soccer was something they did in Europe.

The Harris Interactive folks have been running a poll for many years which tracks which sport fans label as “their favorite.”  As you can see in this document, baseball has been falling for most of the almost 30 years they’ve been measuring this.  In 1985, baseball was about even with pro football when fans answered the question “If you had to choose, which ONE of these sports would you say is your favorite?”  By 2011, those responding “pro football” were 2.5x greater than those responding “baseball.”   One might expect that baseball’s audience would be older – there’s plenty of research to support that – and this poll identified the 50-64 segment as the one with the most avidity for the game.

The modern MLB logo was first used in 1969.

(Photo credit: Wikipedia)

That’s why, when I read this piece yesterday, I had a thought.  Another research company, Scarborough, found about the same percentage of “avid” baseball fans as did the Harris study.  However, it also found a lot of strength for the game among Gen Y fans.  Generation Y are the “echo boomers,” the children of boomers like me.  In fact:

54% of Gen Y MLB Fans more likely than all MLB Fans to have used a mobile device to read a newspaper in the past 30 days, 84% more likely to have listened to internet radio in the past 30 days and 22% more likely than all MLB Fans to typically watch reality TV. Gen Y MLB Fans are more than twice as likely as all MLB Fans to have visited Twitter in the past 30 days, 59% more likely to have read or contributed to a blog in the past 30 days and 68% more likely to have watched video clips online in the same time period. Gen Y MLB Fans are 131% more likely than all MLB Fans to have visited Hulu.com in the past 30 days and 65% more likely to have visited YouTube.com in the same time frame.

So this is my thought.  The game isn’t any faster nor has there been a breakthrough in game presentation that is stirring interest.  What is going on here in my mind has to do with the thing that MLB does better than any other sports league ( and I say that as someone who was once responsible for this at a major sports league):  digital media and technology.  Baseball’s tech arm, MLBAM, is widely recognized as the leader over the last decade.  Their commitment to make their games available on all devices was revolutionary at the time and their “At Bat” product is terrific.  I think this is what’s driving the reemergence of the sport among younger people.  It’s accessible, it’s presented in a manner they understand, and it’s everywhere they are.

Could it be that new technology is making our oldest professional sport new again?  What do you think?  How can it do the same for other “old” businesses?

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