February 14, 2011 · 10:11 am
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If you’ve ever held a golf club, you’ve watched the movie Caddyshack. More than once. In fact, if you play golf you probably have had something from the movie quoted to you at least once during every round. I know a lot of you who don’t play the game know the movie as well. Hopefully all of you were watching yesterday as Carl Spackler Bill Murray won the Pro-Am part of the PGA Tour event at Pebble Beach. This is not the typical one-day thing – it’s four rounds at three of the toughest (and most beautiful) golf courses in the country. Strangely, there was a business lesson involved. Did you catch it? Continue reading →
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Filed under Helpful Hints
Tagged as advice, Bill Murray, business, business thinking, Caddyshack, D. A. Points, golf, life, life lessons, management, Pebble Beach California, PGA Tour, Pro–am
February 10, 2011 · 12:23 pm
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As I was exercising this morning I put on “The Promise”, Bruce Springsteen‘s resurrection of a lot of material recorded 30 years ago during the “Darkness on the Edge of Town” sessions. Many of the songs haven’t been heard before. Some were hits for others (“Talk To Me”, “Because The Night”), and others were concert faves (“Rendezvous”) even though they hadn’t been formally relased. You could also hear how some of these songs became others – the most obvious is “Racing In The Street” but besides a lyric change a few of these songs did make it in a different form on to “Darkness.”
The quality of this material raises the obvious question: why has it taken 30 years and why didn’t it go on the original record 30 years ago? And that’s the business lesson from Burce today. Continue reading →
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Filed under Helpful Hints, Thinking Aloud
Tagged as advice, Because the Night, BruceSpringsteen, business, business thinking, Compact Disc, Darkness on the Edge of Town, management, Mike Appel, Music, pattismith, Racing In The Street
February 7, 2011 · 11:28 am
There are a lot of great quotes that came from the Spinal Tap film but one I find myself using over and over is “It’s such a fine line between stupid and clever.” I thought of that last night as I watched the Super Bowl and all the very expensive commercials. I also thought about the famous David Ogilvy quote – “The consumer isn’t a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything.” Given that many of these ads would make me the moron in question, here’s a reminder to any of us who do marketing – and if you’re in business, that’s pretty much all of us. Continue reading →
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Filed under Reality checks
Tagged as advertising, advice, apple, business, David Ogilvy, Go Daddy, Joan Rivers, Joe Greene (American football), marketing, Marketing and Advertising, Super Bowl, Teleflora, Volkswagen
Consult Keith 