Tag Archives: advertising

Out of Touch

advertising saturation

Sorry about the lateness of today’s post. I went to the eye doctor this morning and he dilated my eyes, which makes it very difficult to read a bright screen. Now that I am able to read a bit, the subject of difficulties in seeing came up in a research newsletter I get and raised an interesting thought. Continue reading

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Filed under Reality checks, What's Going On

Unfeelings MOMS

Mom out on the town

I read with great interest this piece on a new media buying and planning system developed by Microsoft and Interpublic.  The Media Operations Management System, or MOMS for short, is supposed to it would “re-invent” the way Interpublic agencies and clients plan and buy their media.  As we all know, I’m all in favor of using technology to make our lives easier.  However, I wonder if this is really an advance. Continue reading

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Filed under digital media, Thinking Aloud

Braggin’ Rights

Image representing comScore as depicted in Cru...
Image via CrunchBase

This is going to be one of those posts that might make you yawn or scratch your head or both.   However, if you’ll try and stick with me for a bit, maybe it will make you think a bit as well. Continue reading

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Filed under digital media, Reality checks