Garlic And Customers

Friday means time for our Foodie Fun screed.  Today, I want to talk about garlic.

An Ikea garlic press, with pressed garlic.

(Photo credit: Wikipedia)

You’ve probably cooked with it and I’m dead certain you’ve eaten it.  One thing you’ve probably noticed as you’ve done either is that raw garlic can have an unpleasant, sharp, hotness about it.  If you turn up the heat and try to cook that out and aren’t careful you can burn it, which makes it incredibly bitter.  Even when you cook it carefully, if you do your prep work on the garlic too early and it sits, the flavor can be off.  Who thought something so small could be so difficult!

The root of the problem is something called allicin, which is a compound that forms when you cut into the cells and continues to build as it sits.  The way to handle the build-up is either not to let this happen in the first place, giving it immediate attention by cooking it or to put the chopped garlic into something acidic such as lemon juice to convert the allicin into a few more mellow compounds with long, hard to spell names that also form when the garlic is cooked (they’re sulfides for you chemists out there).  You’d do that for a salad dressing, for example, where you’re using raw garlic.

I realize this is a business blog so you’re probably wondering what the heck garlic has to do with your business.  What came to my mind was how we deal with other people – customers, clients, co-workers, and bosses.  Once something injures them – as when we cut garlic – the defense mechanisms spring into action – just as garlic forms allicin.  The longer we delay dealing with the situation, the more of what we don’t want builds up – allicin or anger, in the case of the humans.  We need to handle problems quickly, either by resolving them or by putting them into a context that allows us the time we need to formulate the solution.  Reacting with intense heat – burning the garlic – usually doesn’t work too well.  In the case of the aforementioned groups, letting them know you hear and understand their situation and that you are working to resolve it is the equivalent of the gentle heat needed to turn raw garlic into something fragrant and delicious.

I don’t advise mixing my metaphors here –  dealing with a teed-off person face to face after eating garlic isn’t going to help matters.  However, the lesson we can learn from the plant just might!

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Locking Your Door

There are many homes in the town where I live that aren’t locked up when nobody is home.

English: A candidate icon for Portal:Computer ...

(Photo credit: Wikipedia)

While in some ways it’s a nice relic of a time and society long gone, I’ve always wondered how people were able to file insurance claims or police reports if they got robbed. After all, they did nothing to protect their privacy other than trusting in the good will of the surrounding community.
Unfortunately, the world out there contains a fair number of evil-doers, and that includes the digital world of the web. Most of us know that, I’m afraid, but I’ve never really been sure how many of us take action to prevent those bad guys from entering our digital homes. Oh sure, maybe we use the pre-installed anti-virus stuff (hopefully with up to the minute virus definitions) but how many people are being proactive about keeping their data doors locked?
The folks from Microsoft released a study yesterday and the answer was surprising, at least to me. You can read the executive summary of and view a slide show about the findings here.  The big ones:

  • Forty-five percent said they feel they have little or no control over the personal information companies gather about them while they are browsing the Web or using online services, such as photo- sharing, travel or gaming.
  • Forty percent said they feel they ”mostly” or “totally understand” how to protect their online privacy.
  • An equal number of people (39 percent) said they are turning to friends and family, as well as privacy statements, as their top source for privacy information.
  • Almost a third of those surveyed (32 percent) said they always consider a company’s privacy reputation, track records, and policies when choosing which websites to visit or services to use.

OK, a lot of people get that they’re being tracked and not always for benign purposes, so surprisingly (to me, at lesast) they’re taking action. When asked what, if any, actions respondents had taken to protect the privacy of their online data, the vast majority (85%) report that they had actively taken steps. The most common action reported was the deletion of cookies that may be used to record and track online behavior.

I think this is good news –  locked doors keep the crime rate in our little digital town down.  Of course, it also means that any of us who want to be invited in to consumers’ cookie caches need to play nice.  That means have a clear privacy policy, explain how and if we’re using the data, and make sure that users read and understand what we’re doing.  Otherwise, we’ll have to break in to steal that information, and I think we all know where that can land us.  Regulatory bodies worldwide are already considering harsh and cumbersome rules and we know that they’ll probably get something wrong.  It’s on the industry to get ahead of this and to behave, encouraging people to take charge – lock their doors – and make it simple to do so.

Are you locking your data door?  Who are you letting in and why?

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RTB Means Really Tough Business

The always reliable Digiday did a piece yesterday on Real Time Bidding (some folks say Buying) and the effect it’s having on web publishers. Entitled “Publishers Face RTB Pressures,” it’s an excellent though depressing overview of what’s happening in the digital publishing business due to the steady growth of programmatic ad buying. I can’t sum it up any better than this:

The drive for more efficient buys in RTB is putting pricing pressure on the entire display ad market. According to Magna Global, display advertising globally rose just 1.5 percent in 2013. That’s not very good in a market that expanded 14.4 percent overall for the year. In fact, the reason Magna identified: price drops.

That’s the situation today, when 17 percent of buying is through exchanges. In five years, Magna director of global forecasting Vincent Letang expects 43 percent of display advertising to be bought and sold via exchanges.

In other words, there’s too much inventory and these formulae don’t give the quality of your content enough consideration.  Heaven forbid that humans actually enter the equation!  Before all of my friends who sell non-digital media get too smug, one can rest assured that when the efficiencies of this buying protocol become evident that someone will push it on TV and print just as sure as the sun shines.  So is this a bad thing?

If you’re buying audiences for your marketing messages, no, it’s not.  It is, however, if you’re a content creator who tries to make money off your content by selling the audiences it attracts.  I suppose that means that if I were in the content business I’d get the hell out by selling off my audience monetization to someone else – a publisher or distributor.  I’d give up some of the upside in return for protecting the downside push to the bottom RTB is forcing.  As the article says “Efficiency is a great thing unless what you do is what is being made more efficient.”  It’s not going to be long (and it may be here already) before the quality of the content is impacted as the resources to produce consistently great stuff just aren’t there.

If I were back being a publisher, I’d be spending a lot of time having someone think about our syndication strategy and fast.  Let  someone else ride the ad wave down to the bottom.  My content – and yours – is worth more than that.

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