I spend a lot of time working with clients on the dissemination of content via multiple channels. To oversimplify (I know – I do that so well), it’s all about “write once publish everywhere.” After all, we live in a time of “what I want, when I want it, how I want it.” So you’d think I’m pretty channel-agnostic, right? Wrong. Here’s why. Continue reading
Category Archives: sports business
Why I Love Sport
The Ryder Cup finished up this morning and it really doesn’t matter for whom you were rooting. If you love sport – and I do – this was one to remember. The Euro side took a 3 point lead (which is pretty big in things such as these) into the last round of competition and the event went down to the next to last hole of the final match. Both sides can walk away with heads held high but there’s more to my choosing to write about this and here’s why. Continue reading
Filed under sports business, Thinking Aloud
Don’t Believe The Hype
It’s nice that a lot of people watched the Super Bowl on Sunday. In fact, there are a ton of reports out about how it was “the most watched event in TV history.” I’m sure that’s true, or as true anything that comes out of the very imperfect system of TV ratings can be. This piece from Media Post is typical of the reporting that’s out there. Most of them would lead the typical reader to believe that this game set all kinds of viewing records. Well, in terms of raw numbers of people viewing, it did. But how about a little perspective as a good lesson in how you need to read carefully. Continue reading
Filed under Helpful Hints, Reality checks, sports business
Consult Keith 