Once again we find great business lessons in the world of politics. It’s not really that far-fetched, by the way, that I keep making these comparisons. How often do you hear about politicians as products? Anyway – today’s lesson has to do with sending out messages by your actions that are different from the actions your words suggest would be in tune with your brand identity. Continue reading
Category Archives: Reality checks
Chickens and Eggs
There is no doubt that changing economic conditions force changes in business operations. Unfortunately, as things have been turning sour, a number of digital businesses have been downsizing. In fact, ClickZ is beginning to track what’s been going on with respect to industry layoffs although I think their numbers are way low. However, it does raise an interesting question. Continue reading
Filed under Helpful Hints, Reality checks
You
What have you done for YOU today? If you’re like almost everyone I know, it’s probably not much. You might have taken care of the cats by spending 3 minutes feeding them and another 3 petting them. Did you spend 6 minutes on you? If you think you look like this fat tub of you know what, did you spend 10 minutes umm…you know..lightening the load? Continue reading
Filed under Reality checks, Thinking Aloud
Consult Keith 