Today’s rant is based on the results of a Harris Interactive study concerning how the public feels about corporations. Actually, it’s pretty specific when it comes to individual corporate reputations and I think the results are kind of grim. Let’s see what you think. You can read the summary document of the study here and I think it’s worth a few minutes of your time. As with most research, what’s meaningful isn’t so much where the results indicate corporate reputation is at any particular point in time but what the trend lines indicate over time. In this case, they indicate that the public is paying attention, and it reminds me of Mark Antony‘s speech in Julius Caesar: “The evil that men do lives after them; The good is oft interred with their bones.” Continue reading
Category Archives: Reality checks
Stand There And Sing
Did you watch the Grammy Awards last night? There were some remarkable performances and of course I took away a business point from a few of them. Actually, the point first occurred to me a week or two ago as I watched Adele perform on an episode of Live From The Artists Den. She was in a small venue, accompanied by just a pianist and an acoustic guitar. No frills, just a young woman, some basic support, and her voice. It was remarkable.
Image via Wikipedia
Watching her again last evening, as well as the moving tribute to Whitney Houston by Jennifer Hudson, the business point hit me again so I’d like to share it this morning. Continue reading
Filed under Reality checks, Thinking Aloud, What's Going On
Will This Make Me Look Fat?
Our fun this Foodie Friday begins with an answer to one of the questions I’ve been told never to answer. No, I’m not going to post pictures of anyone you know in new jeans and have you decide if they look fat. Instead. I’m going to posit the question as one we might all ask the purveyors of a prepackaged food and make a broader business point.
For today’s victim example, let’s take something that we all know isn’t really the best meal choice – a frozen pizza. Since it’s Friday and we’re celebrating, maybe we choose to eat the “individual pizza” (yes, that’s in the name) as a treat for finishing the work week. Reading the label it’s only 770 calories. Not too bad, until we read on and realize that we’ve been lied to. Good business? Continue reading
Filed under Helpful Hints, Reality checks
Consult Keith 