Category Archives: Helpful Hints

The Smartest Guy In The Room

I went to an event where I hoped to learn something.  It concerned a topic about which I’m often asked by clients and is an area that concerns my practice because it concerns them.  There were a lot of others attending the event and I knew quite a few of them.  I also knew that they, like me, had a fair amount of expertise on the subject matter and were there to expand that knowledge.

The presentation started out well – the fellow giving the talk was really good on his feet.  He kept the mood light which is always a good thing when the topic is kind of heavy and he engaged the group right from the start.  Unfortunately. it was all downhill from there and let me explain why. Continue reading

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The Next Star

The Next Food Network Star

Image via Wikipedia

As you probably know, one of my favorite TV channels is The Food Network and since it’s Friday, I want to focus on one of their programs for our Foodie Friday Fun.  This is the seventh season of The Next Food Network Star which I think is a really interesting program for a number of reasons.  The biggest name to emerge from the show is the past winner Guy Fieri, who has become a star on NBC (Minute To Win It) as well as on a number of food-related shows but a few of the other winners, and runners-up, have continued on The Food Network and help to prove that the process works.  Can it work for you? Continue reading

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Flying Over The Forest

We were talking about using data on a call this morning and someone was trying to make a point that I thought you all might find of interest.  It’s the same sort of issue that arises when I talk to my clients about Twitter and web analytics – that of dealing with an overwhelming amount of information.  I’m sure you’ve had to deal with that if you work in digital or marketing or both.  What might be a little different is my advice about all that data:  ignore it. Continue reading

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