Image by Пероша via Flickr
I had a birthday recently and am now firmly ensconced in the 55+ demographic. I know that this doesn’t matter to any of you since my youthful spirit shines brightly. However, it seems to matter a lot to people doing research or trying to sell stuff. What a shame.
This really hit home to me as I was being screened for yet another online survey. I take these for a couple of online music services in order to get the service for free. However, although I live in a nice zip code and am an active consumer (with opinions about everything as you all well know), I screen out of a lot of surveys – my opinions aren’t needed – and I’m pretty sure it’s the age screen that determines that. Huge mistake, and here’s why. Continue reading
Consult Keith 