To finish off the week on our usual food theme, I’ll report on something I heard this week on one of the many podcasts to which I subscribe. While WTF is generally about comedy, recently the host interviewed Anthony Bourdain, noted author, TV personality and, as he would tell you, former glorified line cook. Mark Maron, the host, was discussing the similarities between comics and cooks and the discussion covered training and paying one’s dues. Mr. Bourdain then made a comment that stuck with me and I think covers broader businesses than funny and food. Continue reading
Category Archives: Helpful Hints
Tire Irons And Mobile Devices
Consider the tire iron. This device is included in every automobile and is used, obviously, to change tires when there’s a problem. It’s used to loosen the lug nuts that hold the tire in place and as a lever or handle on the jack to raise and lower the vehicle. It can also be used with bad intent to kill someone. So is the tire iron intrinsically an evil thing if it’s used in a manner for which it wasn’t designed?
via CrunchBase
There’s an issue floating around now that raises this very question and it may concern you – if you carry a mobile device, it probably does. It raises a business question as well. Continue reading
Filed under Helpful Hints, What's Going On
Let’s Dabble In The Concrete
Let’s start with a quote this week:
In 2012, marketers will need to focus more sharply on hard metrics to gauge digital and social marketing ROI. They will be pushed in this direction by economic and competitive forces, and by rising expectations from internal stakeholders who are more interested in the bottom line than in creative experimentation. Up until now, marketers have been content to dabble in digital and social marketing out of curiosity or peer pressure. But as stakes get higher, these media will have to provide concrete business benefits.
That’s from eMarketer. I agree wholeheartedly, and here’s why. Continue reading
Filed under digital media, Helpful Hints
Consult Keith 