Fascinating article in yesterday’s New York Times about the growing number of young people who are turning off Facebook.
CrunchBase
When I started reading it I thought it might have to do with privacy concerns or with cyber stalking. Instead, the focus was on something near and dear to my heart and which I think is applicable to any of us in business. We’ve discussed it before and I think it’s worth discussing again.
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Filed under digital media, Helpful Hints, Reality checks
More evidence the other day about the ongoing disconnect between brands and their customers in the social media space. It’s always interesting how consumers say one thing and those folks at brands who are responsible for listening say something quite different when asked the same question. Today’s evidence comes courtesy of the Chief Marketing Officer (CMO) Council via Econsultancy and I think it’s good for a smile, even if it’s kind of a sardonic one. It has to do with the results of a recent study that dealt with reasons for social media interaction with brands. Continue reading
Filed under digital media, Helpful Hints
We have something from the trademark world this morning. There is a group within the US Patent Office called the Trademark Trial and Appeal Board. They’re the folks who figure out if some piece of intellectual property – a name, a slogan, a design – is protectable by a trademark (I’ll pause here whilst all the lawyers out there rush to correct me).
Recently they refused to approve a bottle design on the basis that it was “scandalous,” which is pretty rare. I think they got it wrong and here’s why. Continue reading
Filed under Helpful Hints, Reality checks
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