Category Archives: Helpful Hints

The Big Mouth

I had the pleasure of being a mentor at Startup Weekend Stamford last weekend. If you haven’t heard about or been a part of one of these, the site gives a pretty good explanation about what the weekend is about:

Business Model Triangle

(Photo credit: Alex Osterwalder)

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

My job was to wander around and help the teams refine their thinking (without doing the thinking for them) and their products.  In the process, I saw a lot of interesting group dynamics at work and that’s what I want to blog about today.  Actually, it’s less about the group than it is about one very large mouth and the negative effect it can have on an enterprise.

Now as someone who has, over the years, been accused of owning exactly that sort of intrusive, large pie-hole, this might be a case of the pot calling the kettle black. However, one group in particular had a guy who brought his vision to the table and was extremely insistent that his was THE vision for the business.  When others would raise points that conflicted with or negated something in his mind, there was head-shaking and an insistence that if only they could understand HIS vision they would succumb to its brilliance.  It got to the point where one part of the group split off and under the guise of putting together a rough presentation managed to refine the product taking everyone’s input into account.

I’ve seen this a lot in business.  One person – the one with the big mouth and the even larger cache of certainty – can derail an entire group.  In this case, several of the quieter participants has a lot of good things to say yet until I asked them to speak out hadn’t been able to interject.  As a manager, you need to make sure all voices are heard – even those who might not have much to contribute.  As a team member, you need to listen to all points of view and consider them.  Ask fact-based questions until the wisdom of the point becomes clear or falls away.

Part of what ails us these days, both in and out of business, is the shouting.  We need big ears, not big mouths, if we’re to succeed.  You agree?

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Much Ado About Much Ado

Over the weekend, we went to the movies (The Big Wedding, since you’re asking).

William Shakespeare

William Shakespeare

As we sat watching the previews of coming attractions, up came a trailer for the new Joss Whedon movie. It’s a comedy about two couples and their very different viewpoints on love and it’s filled with twists and turns and snappy dialog.  Here’s the thing:  it was written 400 years ago and yet it seems from the trailer that the script is the same.  “Much Ado About Nothing” was written by Shakespeare long before “Buffy The Vampire Slayer” and yet the same guy (Whedon) can make both of them work.

As I sat watching, I was struck immediately by the fact that while the look is modern and the technology that’s delivering the “play” (digital projection) is quite state of the art, it’s the same Elizabethan language.  Which of course prompted a business thought.

More and more, brands and businesses are content producers.  I’m not sure Shakespeare ever thought of himself as such, but that’s what we’d brand him today.  We may think of what he produced as art but at the time it was often about commerce, so I don’t think of it as totally dissimilar.  What’s amazing is that not only has it survived but it has been reinterpreted across many different channels for centuries.  We saw Macbeth as a one-man show a couple of weeks ago and it worked as well as the times we’ve seen it with a full cast.

Here’s the thing: you probably don’t think of what you produce as having to hold up for 400 years.  I’m not Shakespeare did either but isn’t that a great goal?  Motion pictures didn’t happen for a few hundred years and yet this is at least the fifth film version of the script, each of which looks different but all of which remain true to Shakespeare’s vision.

Given the short-term mentality of much of media and business today, it’s easy to think about the next content cycle rather than the long term.  Isn’t it amazing what can happen when a little extra time and care are invested in creating something timeless?  Going viral indeed – for centuries!

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How To Ask The “Best” Question

A client asked me about the “best” social game company the other day. Like most simple questions, this one had no simple answer. How was he defining “best?” The one that made the most engaging games as measured by how long users were playing? The one that sold the most games? The one that was most profitable? Or maybe the one that creates games that really are works of art? Each of those questions has a different answer in my mind so I did what a lot of we consultant types do: I answered his question with a question.

Putting my confusion aside, that simple question raises a good business thought.  Let’s ask it about TV.  What’s the best program on TV?  I might answer that as a fan – the one I like the most and which is appointment television for me:  Homeland, The Newsroom, and even a program that’s not on “TV”, House Of Cards.  Obviously, I’m defining “best” in a way that takes writing, acting, plot, and other factors into account.  I might answer it as a former TV executive (which I am!): The Voice, American Idol, and even Duck Dynasty come to mind.  They’re watched by some of the biggest audiences, they’re not particularly expensive to produce, and they take in a lot of money.

Which is the “best restaurant ”  If one of Thomas Keller‘s places come to mind, I’d agree answering as a foodie.  As a businessperson, maybe the right answer is someplace that feeds millions and makes over a billion dollars a quarter?  Not that McDonald’s tops any fine dining lists of which I’m aware.

The point is that how we answer questions is very much tied to our point of view.  If you’re asking them, it’s important to figure out from which perspective you want the answer given.  If you’re answering them, it’s critical that you ascertain the underlying reason for the question in the first place.  As with the above examples, your answer may be very different based on that.  A little clarity can go a long way in advancing business success. Have you found this to be the case?

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