Category Archives: food

Disasters

Foodie Friday, and the topic is disasters. Like anyone who does a fair amount of cooking, I’ve had my share of disasters in the kitchen over the years. No, I’m not talking about the time I dropped a full pot of soup on the way to the fridge. I mean those times when the best-laid plans of the cook, as Robert Burns said, gang aft agley – often go awry.

In my case, there is a seafood sausage that has become the stuff of legend amongst those who were (un)fortunate enough to have seen it made and attempted to eat it. There was also the time that egg rolls refused to stay rolled and sent the cook (that would have been me) into a utensil throwing rage since I was cooking for my new bride and my parents and was pretty embarrassed.

There is a business point within my true confessions today. First, each of these things was a learning experience. Second, each has become a story that’s been retold over the years. While our main goal in business shouldn’t be to avoid being a bore at cocktail parties, having a few self-effacing tales in your repertoire isn’t a bad thing. The bigger takeaway is the first point.

Disasters are often the result of pushing the envelope. Hopefully, they don’t originate in sloppiness or willful ignorance or haste but rather is boldly going where you’ve never gone before, whether in the office or in the kitchen. When we fail in the latter venue, there is always some take out food we can get to serve. When we fail in the office, we can use the experience to rethink how we plan, how we prepare, and how we execute so that it becomes a teachable moment and not a complete waste. Besides – you just got another great story to tell at the party where you’re celebrating your company’s latest success!

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Filed under food, Helpful Hints

It’s A Secret

This Foodie Friday, I’m going to let you in on a little secret. OK, so maybe it’s not really that far under the radar, but our topic today is the hidden menu many places have. Some places call it the secret menu, and you’ve probably heard of some of them. In-N-Out Burger‘s is fairly famous in burger-eating circles, so much so that I’m not sure one can call it secret any longer. Arby‘s has one (let’s go climb Meat Mountain!), as does Starbucks, highlighted recently by the Unicorn Frappuccino (yes, but they’re a healthy 56 grams of sugar!). I could list a dozen more chains that have them but the real secret menu is at your local favorite.

English: The menu of a typical kebab shop in L...

(Photo credit: Wikipedia)

I frequent a restaurant that changes the menu seasonally. They’re happy, however, to make me one of my favorite burgers that hasn’t been offered for six months. Its availability is a secret of sorts, and I feel special when they oblige my request for it. That’s really the point of these hidden menus. Putting aside that the more outrageous items become fodder for social media amplification, it’s really about “knowing.” It’s the feeling like you’re a special member of the family and that’s the point for any business.

Turning customers into loyal customers is about care and feeding. It’s about making them feel like Norm from Cheers: everyone knows your name and welcomes you with open arms. Being in the know about the secret menu – getting something about which others know nothing – is something that any business can do. Maybe it’s a simple as a secret sale, maybe it’s a special item of food or clothing or merchandise that’s available only upon requests. No matter what it is, it represents wrapping the customer in your business and fostering community.

I don’t know if you have a special place with a secret menu that you frequent but you might think about making your business that sort of destination for your fans. You with me?

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False Pretenses

It’s Foodie Friday and it’s also Cinco De Mayo. Contrary to popular belief, what’s celebrated today is not Mexican Independence Day. Rather, it’s a celebration of the Mexican victory at the Battle of Puebla during the Franco-Mexican War, which came after Mexico’s independence from Spain, the Mexican-American War, and the Mexican Civil War. It centers around Puebla which, coincidentally, is really the heart of Mexico’s food world.

Coat of arms of Mexico. Español: Escudo Nacion...

(Photo credit: Wikipedia)

Just as there really isn’t a lot of corned beef and cabbage eaten in Ireland on St. Patrick’s Day, so too is this not a day of taco and frozen margaritas in Mexico. Not that it stops damn near every “Mexican” restaurant in this country from pushing those things today. Hitting a Taco Bell up to celebrate doesn’t happen in Mexico. In fact, Taco Bell doesn’t exist there (they tried; Mexicans won’t eat there). Instead, the cuisine of Puebla features moles (the sauces, not the critter), chalupas, and Chiles En Nogada, a stuffed poblano pepper with a walnut and pomegranate sauce.

Why do I raise this? Because it raises an issue that applies to any business. Actually, it’s sort of the “fake news” issue. Just as political entities will raise money based on a widely believed, but false, narrative, so too are all of the places serving tacos and margaritas selling a lie of sorts. The question is should we as businesses engage in that?

Some people might say that “ethical marketing” is an oxymoron. A lot of marketers are happy to bend the truth if in their minds what they’re doing is inconsequential. In this case, I suspect that the perpetrators don’t even know they’re misrepresenting the facts and, frankly, I’m not very sure that it matters. But it raises a point that very much does matter. If a business is willing to stretch the truth on things that don’t matter, at what point do they cross the line and do so when it really does?

We’ve all seen ads that lie. Ads for “male enhancers,” cures for the common cold, or even just photoshopped photos are rampant. While promoting a frozen margarita to celebrate something that didn’t happen on this day is far from an outright lie, you take my point. There’s nothing wrong with selling and using the language of sales to promote but we need to remember that we live in a world where information is easily found and lies are rapidly debunked and the truth disseminated. And with that, I’m off to find a torta for lunch!

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