I read with great interest this piece on a new media buying and planning system developed by Microsoft and Interpublic. The Media Operations Management System, or MOMS for short, is supposed to it would “re-invent” the way Interpublic agencies and clients plan and buy their media. As we all know, I’m all in favor of using technology to make our lives easier. However, I wonder if this is really an advance. Continue reading
Category Archives: digital media
Braggin’ Rights
- Image via CrunchBase
This is going to be one of those posts that might make you yawn or scratch your head or both. However, if you’ll try and stick with me for a bit, maybe it will make you think a bit as well. Continue reading
Filed under digital media, Reality checks
Hype or Hope?
Once again this morning there is conflicting information about the value of social media:
Despite its popularity, socnet platforms – including Facebook, Twitter and the like – have failed to demonstrate prowess as marketing tools, and possibly never will, according to Knowledge Networks, which released the report, titled “How People Use Social Media.”
Filed under digital media
Consult Keith 