Category Archives: Consulting

Familiarity And Contempt

If you’re looking to buy stuff, it’s a great time to make new friends. For example, there was an offer by my cable provider to those who use another service for cable to be a “triple playcustomer (TV, internet, and VOIP) for $70 a month. Considering that I play more than double that just for TV, it seems like a pretty good deal, right?

Children's Valentine, 1940–1950

Image via Wikipedia

Not for me it isn’t. I’m a current customer and, therefore, not eligible for that rate.  I’m not singling out the cable company – they’re hardly the only firm that makes more attractive business deals available to folks with whom they aren’t currently doing business.  Wireless carriers, financial services (Free stock trades!  Better interest rates!  Shiny toasters!), magazines and others often treat their new flames better than they do those to whom they’ve been “married” for years.  So on this Valentine’s Day, I’m reminded that maybe that familiarity leads to some contempt and maybe divorce? Continue reading

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Filed under Consulting, Helpful Hints

What Are You Going To Do About It?

I’m thinking about going into the life-preserver business because every day I become more aware of how many people are drowning.  Then again, I might already be in that business since part of what I do as a consultant (or am I a lifeguard?) is to help my clients break free of the ocean of data that surrounds them.

English: A life preserver icon.

Image via Wikipedia

Maybe you or someone you know is caught up in the same rip-tide – the one where you know more and more each day about your customers, your business, and how they interact and yet you struggle to use that information to advance your goals.  The good news is you’re not alone.  The bad news is you’re not alone. Continue reading

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Filed under Consulting, digital media

Skin In The Game

As part of the mix of services I provide to clients, sometimes I write RFPs and evaluate the responses in order to select the top couple of potential vendors.  It’s not all that different from what I used to do in a previous life.  Hardly a day went by that some new company asked for a meeting in order to pitch the latest and greatest piece of technology or a service that was going to increase my group’s revenues dramatically.  Then and now, the conversation turns to the business model:  how are the two organizations to work together, where does money change hands, and what accountability do we have to one another?

It was usually during that part of the discussion that there was a “tell”, as poker players call it – the thing that gives away how good a hand you’re playing.  For me, this tell was always about how much skin the company had in the game, and to this day I think it’s an important factor in evaluating partnerships. Continue reading

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Filed under Consulting, Thinking Aloud